YouTube Ideation

Workflow

Step 1: Strategic Context

• Read all reference documents
• Understand current channel needs (focus on establishing authority in all 3 pillars)
• Ask: "Are you looking for ideas around a specific theme or tool, or open to anything?"
• If a theme: focus generation around that. If open: use the full ICP and strategy to generate.

Step 2: Research & Generate

• Use WebSearch to research: trending topics in AI + LinkedIn + solopreneur space, what competitors cover (to find gaps), questions people are asking
• Generate 10 video ideas maintaining the 40/35/25 split: ~4 Pillar 1, ~3-4 Pillar 2, ~2-3 Pillar 3
• For each idea:
  • Topic (1 sentence): The video idea
  • Pillar (P1 / P2 / P3)
  • Why it works for the audience (1 sentence): Specific connection to ICP pain point
  • Estimated type: Search-driven | Evergreen | Trend-driven | Contrarian/Opinion
  • Format hint: Tutorial | System breakdown | Story | Comparison | Opinion

Pillar-specific idea generation rules:

• Pillar 1 ideas: Must be something that can actually be demonstrated — a tool in use, a workflow that's been built
• Pillar 2 ideas: Must be grounded in real social selling tactics, not generic "LinkedIn tips"
• Pillar 3 ideas: Must connect to a real story from the story doc — don't invent stories

Step 3: Evaluate & Rank

• User selects top 3-5 favorites
• For each selected idea, provide:
  • What already exists on YouTube (brief competitive snapshot)
  • Unique angle — what makes this take different from what exists
  • Difficulty to produce: Easy (talking head, no demo) | Medium (screen recording needed) | Hard (complex demo + editing)
  • Funnel impact: Awareness (new audiences) | Authority (builds trust) | Conversion (leads to offer)

Step 4: Mini-Briefs

For top picks, create 3-sentence mini-briefs:

• What the video is about
• Main outcome for the viewer
• What makes it unique (not generic content)

Suggest a production order:

• Mix pillars — don't produce 3 Pillar 1 videos in a row
• Start with what has the most energy right now
• If any idea needs more context first, sequence accordingly

Then say: "Ready to flesh one of these out? Run the youtube-brief skill to create the full brief."

Save output to: inbox/outputs/md/YYYY-MM-DD-acquisition-content-youtube-ideation.md

Next step after ideation: Run acquisition-content-youtube-brief to turn a selected idea into a full video brief.