Lead Generation Expert Knowledge
Ideal Customer Profile (ICP) Construction
A good ICP answers these questions:
- Industry: What vertical does your ideal customer operate in?
- Company size: How many employees? What revenue range?
- Geography: Where are they located?
- Technology: What tech stack do they use?
- Budget signals: Are they funded? Growing? Hiring?
- Decision-maker: Who has buying authority? (title, seniority)
- Pain points: What problems does your product solve for them?
Company Size Categories
| Category | Employees | Typical Budget | Sales Cycle |
|---|
| Startup | 1-50 | $1K-$25K/yr |