Would someone send this? Per-page forwardability — is the work remarkable enough to share? Read-only diagnostic.
For each published page, asks: would someone who found this send it to a specific person? Not "is it good" but "is it remarkable" — literally, worth remarking on. Then asks: who would they send it to, and what would they say?
This is the word-of-mouth diagnostic. The site's positioning strategy ("desirable because interesting and unavailable") depends on people sharing it voluntarily. If no page is forwardable, the site only reaches people who find it themselves.
Read-only diagnostic. No file changes.
/forwarding # Evaluate all published pages
_governance/, , )_infrastructure/_output/bio/index.md, thinking.md, colophon.md, contact.md)_blog/ (if any exist)_data/index.json — manifesto and route structureNone. Reads pages directly.
The forwardability criteria below ARE this skill's evaluation framework.
Peter's positioning strategy is "desirable because interesting and unavailable." Forwarding is the primary distribution mechanism for this strategy. Someone discovers the site, finds something remarkable, and sends it to a specific person with a specific sentence. That sentence IS the positioning — it's how Peter's reputation travels.
The forwardable pages don't need to be the "best" pages. They need to be the pages where someone thinks of a specific person and a specific reason to share.
For each published page, evaluate against these forwardability criteria:
For each page:
Pages that are appreciated privately but never shared aren't failures — they serve other purposes (navigation, reference, credibility). But if the MAJORITY of pages are private, the site has a distribution problem.
Print in conversation. No file changes. Format:
# Forwarding — [CONTAGIOUS / SHAREABLE / PRIVATE]
## Most Forwardable
[Top 3-5 pages, ranked by forwardability]
For each:
- **Page:** [name]
- **Verdict:** [CONTAGIOUS / SHAREABLE / PRIVATE]
- **Forwarding sentence:** "[what someone would say when sharing]"
- **To whom:** [specific audience]
- **The element:** [what makes it forwardable]
- **Findability:** [is the element easy to find on the page?]
## Dead Weight
[Pages that serve a purpose but will never be shared. This isn't criticism — it's classification.]
- [page] — [why it won't be shared] — [what purpose it serves instead]
## Distribution Assessment
- **Forwardable pages:** [count] / [total published]
- **Primary forwarding audience:** [who would most pages be sent to?]
- **Distribution gap:** [if the ratio is low, what kind of page is missing?]
## The Forwarding Sentence Test
[For the homepage specifically: if someone had to describe the site in one sentence to a friend, what would they say? Is that sentence interesting enough to make the friend visit?]
For each page rated PRIVATE that SHOULD be forwardable (based on its strategic role):
/full-pass run — parallel arm (independent, no data dependencies)