Conducts comprehensive website audits covering design quality, user experience, performance, accessibility, SEO fundamentals, content effectiveness, and conversion optimization. Use this skill whenever someone asks to review a website, audit a site, evaluate web presence, assess website quality, identify website improvements, or conduct a website health check. Also use when onboarding a new client or before a website redesign.
This skill provides a holistic website evaluation covering design, content, UX, performance, and conversion effectiveness. It goes beyond technical SEO (covered in seo-auditor) to evaluate the overall quality and effectiveness of a web presence.
Keywords: website audit, site review, web analysis, design audit, UX audit, performance audit, website health, site assessment
Within 5 seconds of landing on the homepage, can a visitor answer:
Score: ⬜ All clear / ⬜ Partially clear / ⬜ Confusing
| Factor | Criteria | Score (1-5) |
|---|---|---|
| Visual Hierarchy | Clear importance levels, eyes guided naturally | |
| Typography | Readable fonts, consistent sizing, good contrast | |
| Color Palette | Cohesive, on-brand, accessible contrast ratios | |
| Imagery | High quality, relevant, not stock-looking | |
| Whitespace | Adequate breathing room, not cramped | |
| Consistency | Same patterns across all pages | |
| Modernity | Does it feel current (not dated)? | |
| Brand Alignment | Does the design reflect the brand personality? |
| Check | Status |
|---|---|
| Primary navigation is clear and limited (5-7 items max) | |
| Mobile navigation works (hamburger menu accessible) | |
| User can reach any page in 3 clicks or fewer | |
| Search function works (if applicable) | |
| Breadcrumbs present on deep pages | |
| Footer includes essential links (privacy, terms, contact, sitemap) | |
| 404 page is helpful (not generic) | |
| CTAs are consistent and findable on every page |
| Page | Clear Purpose? | Compelling Headline? | Strong CTA? | Content Quality | Mobile Readable? |
|---|---|---|---|---|---|
| Homepage | |||||
| About | |||||
| Services/Products | |||||
| Contact | |||||
| Blog (if exists) |
Map the primary conversion path:
Entry Page → [Page 2] → [Page 3] → Conversion Point
↓ Drop? ↓ Drop? ↓ Drop? ↓ Success?
Check at each step:
cro-specialist skill)| Signal | Present? | Effectiveness |
|---|---|---|
| Customer testimonials/reviews | ||
| Client logos / "As seen in" | ||
| Case studies with results | ||
| Team photos and bios | ||
| Professional certifications/awards | ||
| Clear contact information | ||
| Physical address (if local) | ||
| Privacy policy and terms | ||
| SSL certificate (HTTPS) | ||
| Social media links (active profiles) |
| Metric | Test With | Target | Actual |
|---|---|---|---|
| Page Load Time | PageSpeed Insights | <3s | |
| Mobile Score | PageSpeed Insights | >80 | |
| Desktop Score | PageSpeed Insights | >90 | |
| Core Web Vitals | PageSpeed Insights | Pass | |
| Broken Links | Check manually or tool | 0 |
| Check | Status |
|---|---|
| Images have alt text | |
| Color contrast meets WCAG AA (4.5:1 ratio) | |
| Keyboard navigation works | |
| Form fields have labels | |
| Links have descriptive text (not "click here") | |
| Heading hierarchy is logical (H1→H2→H3) | |
| Text is resizable without breaking layout |
| Category | Weight | Score (1-5) | Weighted Score |
|---|---|---|---|
| First Impression | 15% | ||
| Design Quality | 15% | ||
| Navigation & IA | 10% | ||
| Content Effectiveness | 20% | ||
| Conversion Optimization | 20% | ||
| Trust & Credibility | 10% | ||
| Performance | 5% | ||
| Accessibility | 5% | ||
| TOTAL | 100% | /5.0 |
# Website Audit: [Domain]
**Audit Date**: [Date]
**Overall Score**: [X/5.0] — [Excellent/Good/Needs Work/Poor]
## Executive Summary
[3-5 sentences with top findings and priorities]
## Scorecard
[Category breakdown with scores]
## Top 5 Priorities
1. [Highest impact fix] — [Why]
2. ...
## Detailed Findings
[Per category analysis]
## Quick Wins (Easy Fixes)
## Medium-Term Improvements
## Strategic Recommendations
## Screenshots & Annotations
[Reference specific pages/elements]
seo-auditor for technical SEO specifics and cro-specialist for conversion details.