Orchestrator Skill Sales Outreach

Domain Rules

• Minimum sequence length: ≥3 touches with defined spacing. Minimum cadence: day 1, day 3, day 7. Single-touch sequences are not Done.
• Subject line variants: ≥2 A/B subject line variants required per send. No single subject line going to the full list without a variant.
• Compliance: every email must have a working unsubscribe link and physical address. CAN-SPAM and GDPR required — not optional.
• Bounce rate gate: Apollo/ESP bounce rate must be ≤5% before any send. Run the check; do not assume.
• Personalization: first-name or company-name merge tag required in at least the subject line or first sentence of every cold email.

Verification Checklist

• Sequence imported to ESP (MailerLite, Apollo, or equivalent) — not just drafted
• Test email received and rendered correctly (text + links + images)
• Unsubscribe link present and functional in every email
• Physical address present in footer
• Subject line A/B variants set
• Bounce rate check run against Apollo/ESP list (≤5% before send)
• All UTM-tagged links resolve
• Spacing between touches matches spec (day 1 / day 3 / day 7 minimum)