Push Creator

Material Identity System: Each tier has a material name and unique identity color used in badges, UI, and communications. Progression: Clay #b8a99a → Bronze #8c6239 → Steel #4a5568 → Gold #c9a96e → Ruby #9b111e → Obsidian #1a1a2e. Each tier occupies a distinct hue family: taupe → copper → graphite → gold → red → near-black. Visual spec in Design.md → Tier Identity System v4.1.

Base Pay Determination — Campaign Difficulty Multiplier

Base pay is NOT arbitrary. Each campaign is assigned a difficulty tier that multiplies the tier's base rate:

Example: Operator base rate = $20. Standard campaign = $20, Premium = $26, Complex = $32. Difficulty is set by the platform based on campaign requirements; merchant cannot override downward.

Commission Structure — Redesigned for Local F&B

Problem solved: Pure percentage commission on $5-8 F&B transactions yields negligible absolute value (3% of $6 = $0.18). Commission alone cannot serve as the "behavioral inflection point."

Solution: Percentage + Referral Milestone Bonus (hybrid model)

• Percentage commission still applies per transaction (3%-10% by tier) — builds the "passive income" narrative
• Referral Milestone Bonus unlocks when creator's referral transactions hit a monthly threshold — this is where the real money is

Concrete example — Operator:

• 40 referral transactions × $7 avg = $280 total referral value
• Commission: $280 × 3% = $8.40
• Milestone bonus (hit 30+): $15
• Total referral income: $23.40/month (vs. $8.40 without milestone)

This makes "unlock commission at Operator" feel like a real inflection point, not a rounding error.

30-Day Attribution Window

• All transactions through a creator's referral link within 30 days count toward commission + milestone
• Window resets if consumer uses a different creator's referral link (last-click attribution)
• Creator dashboard shows real-time referral count + distance to milestone

Seed Tier — Key Differentiator

• Zero barrier: No follower count requirement. Just register + fill profile.
• 15-20 slots per campaign (high volume, low cost) — transforms Push from "influencer platform" to "local community acquisition platform"
• Upgrade path: Complete 2 campaigns + provisional score ≥ 40 → auto-promote to Explorer
• Upgrade nudge: After completing 1st campaign, creator receives "$5 cash bonus" on 2nd campaign completion as acceleration incentive

Progression Philosophy

Each tier unlocks exactly what the previous tier's creators start craving:

• Seed → Explorer: Official identity + cash payment + referral data transparency
• Explorer → Operator: Commission + milestone bonus = real passive income (behavioral inflection point)
• Operator → Proven: Premium brand partnerships + merchant tier preference setting
• Proven → Closer: Dedicated manager + structured campaign feedback
• Closer → Partner: Co-branding + advisory access to platform roadmap

Merchant Tier Linkage (Bidirectional)

Merchant → Creator access:

• Starter ($19.99/mo): Seed + Explorer + Operator, 3 slots/campaign
• Growth ($69/mo): All tiers (Proven priority), 5 slots/campaign
• Pro ($199/mo): All tiers + can invite specific Closer/Partner, 8 slots/campaign

Creator → Merchant preference (NEW):

• Proven+: Can set preference to prioritize Growth/Pro merchants
• Closer+: Can filter to only accept Pro merchant campaigns
• Partner: Can set exclusive merchant partnerships (1-3 merchants)

This bidirectional linkage gives merchants a concrete reason to upgrade plans.

Education & Growth Benefits by Tier (NEW)

These are high-perceived-value, low-cost benefits that directly improve content quality → merchant satisfaction → creator score → tier progression. Virtuous cycle.

Sub-files Reference

All scoring details, dimensions, decay, disputes, tier transitions, and anti-gaming measures: 詳見 scoring-model.md

Creator recruitment strategy, DM scripts, retention architecture, and what-each-tier-unlocks narrative: 詳見 recruitment-retention.md