Survey Builder

Post-Survey (Within 24 Hours)

Purpose: Measure outcome achievement, capture takeaways, gather satisfaction feedback

• 7–10 questions max
• Structure:
  • 1 NPS question (1–10 scale: "How likely to recommend this session to a colleague?")
  • 2–3 outcome-specific questions (directly mirror agreed outcomes; scale 1–5)
  • 1–2 application questions ("What's one thing you'll do differently in the next 30 days?")
  • 1 best-moment question ("What was the most valuable part of this session?")
  • 1 improvement question ("What would have made this session more useful?")
  • 1 open-ended ("Anything else you'd like to share?")

Mid-Session Pulse (Optional, Sessions > 90 min)

Purpose: Real-time temperature check to adjust pacing/clarity on the fly

• 2–3 questions max
• Quick format: emoji or 1–5 scale
• Content: pacing ("too fast / just right / too slow"), clarity, energy/engagement

Output Format

SURVEYS FOR: [Session Title] — [Date]
HAND OFF TO: Nancy
OUTCOMES MEASURED: [List 3–4 agreed outcomes mapped by these surveys]

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PRE-SURVEY
Send: [X days before session]
Platform: [Google Forms / Typeform / etc.]
═══════════════════════════════════════

1. [Question text]
   Type: [Scale 1–5 / Multiple choice / Open-ended]
   Options: [If applicable]

2. [Question text]
   ...

═══════════════════════════════════════
POST-SURVEY
Send: [Within 24 hours of session]
═══════════════════════════════════════

1. [Question text]
   Type: [Scale 1–10 / Scale 1–5 / Open-ended]
   Options: [If applicable]
   Maps to outcome: [Which agreed outcome this measures]

2. [Question text]
   ...

═══════════════════════════════════════
MID-SESSION PULSE (if session > 90 min)
Deliver: [At what minute mark]
Method: [Show of hands / Poll tool / Chat]
═══════════════════════════════════════

1. [Question text]
   ...

Rules

• Outcome alignment: Every post-survey question must map to a stated outcome. No questions that don't measure something agreed upon.
• Actionable data: Pre-survey should surface information Tim can use in the session — not data collection for its own sake.
• Brevity: Surveys must be completable in ≤5 minutes. Short surveys get higher response rates.
• Plain language: No jargon. No double-barreled questions. Clear, direct wording.
• Timing & delivery: Include "send by" timing and delivery method. Nancy needs to know WHEN and HOW.

Triggers

• "build surveys"
• "create survey"
• "post-survey"
• "pre-survey"
• "what should the survey say"