Generate creative briefs for campaigns, content pieces, ads, and marketing projects. Use when starting a new campaign, ad set, content series, or any creative project that needs a structured brief. Triggers on "creative brief", "campaign brief", "write a brief", "brief for", or when starting any new marketing initiative.
Produce concise, actionable creative briefs that align teams on what to make and why.
qwen3:8b — strong at strategic framing, audience definition, and structured output.
MarketingToolData/briefs/# Creative Brief: <Project Name>
**Date:** YYYY-MM-DD
**Owner:** <who is responsible>
**Deadline:** <target completion date>
## Objective
<What is this project trying to achieve? One sentence.>
## Background
<2-3 sentences of context. Why now? What led to this?>
## Target Audience
- **Primary:** <who, specifically>
- **Pain point:** <what problem do they have>
- **Desire:** <what outcome do they want>
## Key Message
<The single most important thing the audience should take away. One sentence.>
## Supporting Points
1. <Supporting fact or benefit>
2. <Supporting fact or benefit>
3. <Supporting fact or benefit>
## Tone & Voice
<Reference brand-voice.md or specify for this project>
## Deliverables
- [ ] <specific output 1> (format, platform, dimensions if relevant)
- [ ] <specific output 2>
- [ ] <specific output 3>
## Constraints
- Budget: <if applicable>
- Timeline: <key dates>
- Brand guidelines: <any specific rules>
- Must include: <required elements>
- Must avoid: <things to stay away from>
## Success Metrics
- <KPI 1>
- <KPI 2>
## References & Inspiration
- <link or description of reference material>
OpenClawData/memory/brand-voice.md before writing a briefMarketingToolData/briefs/brief-<YYYY-MM-DD>-<project-name>.md