Name: Nurture Testing
Author: gtmagents

Nurture Testing & QA Skill

When to Use

Running experiments (subject lines, timing, offers, personalization) in nurture flows.
Performing regression tests before go-live or updates.
Documenting QA evidence for compliance/audits.

Test Design – hypothesis, variable, control, variant, KPI, sample size, duration.
QA Checklist – links, tokens, segmentation, tracking, device/browser coverage, accessibility.
Evidence Logging – screenshots, seed inbox captures, MAP logs, CRM task verification.
Significance & Rollout – evaluation method (frequentist/Bayesian), rollout criteria, holdback rules.
Regression Cadence – schedule for periodic audits, triggered when assets/tokens change.

Running experiments (subject lines, timing, offers, personalization) in nurture flows.
Performing regression tests before go-live or updates.
Documenting QA evidence for compliance/audits.

Test Design – hypothesis, variable, control, variant, KPI, sample size, duration.
QA Checklist – links, tokens, segmentation, tracking, device/browser coverage, accessibility.
Evidence Logging – screenshots, seed inbox captures, MAP logs, CRM task verification.
Significance & Rollout – evaluation method (frequentist/Bayesian), rollout criteria, holdback rules.
Regression Cadence – schedule for periodic audits, triggered when assets/tokens change.