Activation Map

Activation Map Skill

When to Use

• After defining new customer segments or insights that require action.
• Aligning marketing, sales, CS, and product teams on who owns what.
• Tracking adoption and performance of segment-driven campaigns.

Framework

1. Segment/Insight Summary – describe target segments, size, and business goal.
2. Play Mapping – list recommended plays (campaign, nurture, CS program, product change) with owners.
3. Channel & Asset Needs – specify content, tooling, and integrations required.
4. Measurement – define KPIs, dashboards, and review cadence.
5. Feedback Loop – gather learnings, update plays, and inform next iteration.

Templates

• Activation matrix (segment, play, owner, timing, KPI).