Localization

Tier 2 Markets (good potential)

Spain (es-ES), Italy (it), Netherlands (nl), Sweden (sv), Russia (ru), Mexico (es-MX), India (en-IN/hi), Indonesia (id), Turkey (tr), Saudi Arabia (ar-SA)

How to Choose

Evaluate each market on:

Localization Checklist

Metadata Localization

For each target market:

• Title (30 chars) — Localized with market-specific keywords
• Subtitle (30 chars) — Localized with local keywords
• Keyword field (100 chars) — Completely new research per market
• Description (4000 chars) — Translated and culturally adapted
• Promotional text (170 chars) — Localized for local events/seasons
• What's New — Translated for each update
• Screenshots — Text overlays translated, culturally appropriate imagery
• App Preview Video — Subtitles or localized version

Critical: Keywords Are NOT Translations

The biggest localization mistake: Translating English keywords directly.

Instead:

1. Run keyword-research for each target market separately
2. Understand how locals search (different terms, different intent)
3. Use local autocomplete suggestions
4. Check what local competitors use in their metadata

Example:

• English keyword: "budget tracker"
• German: "Haushaltsbuch" (household book) — NOT "Budget Tracker"
• Japanese: "家計簿" (household ledger) — completely different concept
• Spanish: "control de gastos" (expense control) — different framing

Cultural Adaptation

Localization Workflow

Phase 1: Research (per market)

1. Analyze top 10 apps in your category in the target market
2. Run keyword research with local seed terms
3. Identify local competitors and their positioning
4. Understand local App Store trends

Phase 2: Translation & Adaptation

For metadata (title, subtitle, keywords):

• Use native speakers with ASO knowledge (not just translators)
• Provide context: "This is an App Store title, must include [keyword]"
• Review with keyword data — does the translation include high-volume terms?

For description:

• Professional translation with cultural adaptation
• Not word-for-word — adapt examples, references, humor
• Maintain the same persuasive structure

For screenshots:

• Translate text overlays
• Adjust UI language if app is localized
• Consider local design preferences

Phase 3: Launch & Monitor

1. Submit localized metadata
2. Monitor keyword rankings in each market (weekly)
3. Track conversion rate by country
4. Iterate based on performance data

Output Format

Localization Plan

For each recommended market:

## [Country] — [Language]

Priority: [High/Medium/Low]
Estimated effort: [hours/days]
Expected impact: [download increase estimate]

Keywords (top 10):
| Keyword | Volume | Difficulty | English equivalent |
|---------|--------|------------|-------------------|

Metadata:
- Title: [localized title] ([X]/30 chars)
- Subtitle: [localized subtitle] ([X]/30 chars)
- Keywords: [localized keyword field] ([X]/100 chars)

Cultural notes:
- [specific adaptations needed]

Market Prioritization Matrix

Related Skills

• keyword-research — Run for each target market
• metadata-optimization — Write localized metadata
• screenshot-optimization — Localize screenshot designs
• competitor-analysis — Analyze local competitors