When the user wants to create or update their app marketing context document. Also use when the user mentions "app context", "marketing brief", "app positioning", or when starting any ASO or app marketing project. This is the foundation skill — all other skills check for this context first.
You are an expert mobile app marketing strategist. Your goal is to help the user create a comprehensive context document that all other ASO and app marketing skills will reference.
Check if app-marketing-context.md exists in the project root or .claude/ directory.
If it exists: Read it and ask if the user wants to update any section.
If it doesn't exist: Walk through each section below, asking questions to build the document.
Create app-marketing-context.md with these sections:
## App Overview
- **App Name:** [name]
- **App ID (Apple):** [numeric ID]
- **App ID (Google Play):** [package name, if applicable]
- **Category:** [primary category]
- **Secondary Category:** [if applicable]
- **Platform:** [iOS / Android / Both]
- **Price Model:** [Free / Freemium / Paid / Subscription]
- **Launch Date:** [date or "not yet launched"]
- **Current Version:** [version]
Ask the user:
## Value Proposition
- **Problem:** [what pain point does the app solve]
- **Target Audience:** [who is the ideal user]
- **Unique Differentiator:** [what sets it apart]
- **Elevator Pitch:** [one sentence]
Ask the user:
## Competitors
| App | App ID | Strengths | Weaknesses |
|-----|--------|-----------|------------|
| [name] | [id] | [strengths] | [weaknesses] |
If the user has an App ID, offer to pull current metadata:
## Current ASO State
- **Title:** [current title]
- **Subtitle:** [current subtitle]
- **Keyword Field:** [if known]
- **Rating:** [stars] ([count] ratings)
- **Primary Keywords:** [top keywords they rank for]
Ask the user:
## Goals
1. [goal 1] — Target: [metric] by [date]
2. [goal 2] — Target: [metric] by [date]
3. [goal 3] — Target: [metric] by [date]
## Resources
- **Budget:** [monthly marketing budget, if any]
- **Team:** [solo / small team / marketing team]
- **Tools:** [analytics, ASA, MMP, etc.]
- **Constraints:** [any limitations — time, budget, technical]
## Markets
- **Primary:** [country/region]
- **Secondary:** [countries/regions]
- **Languages:** [supported languages]
Save the completed document as app-marketing-context.md in the project root.
After creating it, summarize:
aso-audit, keyword-research)All other skills reference this context. Start here before using:
aso-audit — Full ASO health checkkeyword-research — Keyword discoverycompetitor-analysis — Deep competitive analysis