Geo Content Brief

Phase 2 — Keyword Mapping

Build the keyword map:

Phase 3 — Content Structure

Generate the brief structure:

Meta Elements

• Title tag — primary keyword + modifier + brand (max 60 chars)
• Meta description — value prop + CTA + keyword (max 155 chars)
• URL slug — short, keyword-rich, hyphenated

Content Outline

H1: [Primary keyword + unique angle]
  Intro (100-150 words)
  - Hook with statistic or question
  - Define the topic concisely (AI-citation target)
  - Preview what the reader will learn

  H2: [Secondary keyword 1]
    H3: [Supporting keyword]
    H3: [Supporting keyword]

  H2: [Secondary keyword 2]
    H3: [Supporting keyword]
    H3: [Supporting keyword]

  H2: [Secondary keyword 3]
    - Include data table or comparison chart

  H2: Expert Tips / Best Practices
    - E-E-A-T signal section

  H2: FAQ
    - Top 5 PAA questions with concise answers

  Conclusion + CTA

Word Count & Format Guidance

• Analyze top-ranking content word counts
• Recommend target word count (typically within range of top 5)
• Specify required formats: tables, lists, images, videos, infographics

Phase 4 — GEO Optimization Layer

Add generative search optimization to the brief:

1. Direct Answer Blocks — for each H2, write a 2-3 sentence "citation-ready" summary that AI can extract
2. Structured Data — recommend specific schema types (FAQ, HowTo, Article)
3. Statistic Integration — identify 3-5 data points to include with sources
4. Unique Value — specify what original insight, data, or perspective to add
5. Entity Optimization — list entities to mention and link (people, brands, concepts)
6. Quotable Statements — craft 2-3 definitive statements AI might quote

Phase 5 — E-E-A-T Requirements

Specify for the brief:

• Experience — what first-hand experience to demonstrate
• Expertise — author credentials to highlight, technical depth needed
• Authoritativeness — sources to cite, data to reference, expert quotes
• Trustworthiness — disclosures needed, methodology transparency

Phase 6 — Brief Output

Generate the final brief using references/brief-template.md. Include:

1. Brief Header — topic, target keyword, intent, content type, word count
2. Keyword Map — full tier table
3. SERP Landscape — what currently ranks and why
4. Content Outline — full H1-H3 structure with guidance per section
5. GEO Optimization Notes — citation targets, direct answers, schema
6. E-E-A-T Checklist — specific requirements for this topic
7. Internal Linking — pages to link to/from
8. Visual Assets — images, charts, tables needed
9. Competitor Differentiation — what to do differently from top results

Content Type Templates

Adapt the brief structure based on content type:

Additional Resources

Reference Files

Only read these files when generating the final brief output (Phase 6). Do not read them during research or outlining phases.

• references/brief-template.md — Full content brief template with all sections
• references/geo-optimization-guide.md — Deep dive into Generative Engine Optimization techniques and patterns