This skill should be used when the user asks to "create a content brief", "GEO content brief", "SEO content outline", "keyword-driven content brief", or wants to generate a structured content brief designed to rank in both traditional and generative/AI search results.
Generate comprehensive content briefs optimized for both traditional SEO and Generative Engine Optimization (GEO). Each brief includes target keywords, search intent mapping, content structure, E-E-A-T requirements, and AI-citation optimization guidance.
Collect from the user:
Then research:
Build the keyword map:
| Tier | Keywords | Search Intent | Target Section |
|---|---|---|---|
| Primary | Main keyword (1) | Classified intent | H1 / Title |
| Secondary | Related terms (3-5) | Related intents | H2 headings |
| Supporting | Long-tail, questions (5-10) | Various | H3s, body, FAQ |
| LSI/Semantic | Contextual terms (10-15) | — | Natural usage |
Generate the brief structure:
H1: [Primary keyword + unique angle]
Intro (100-150 words)
- Hook with statistic or question
- Define the topic concisely (AI-citation target)
- Preview what the reader will learn
H2: [Secondary keyword 1]
H3: [Supporting keyword]
H3: [Supporting keyword]
H2: [Secondary keyword 2]
H3: [Supporting keyword]
H3: [Supporting keyword]
H2: [Secondary keyword 3]
- Include data table or comparison chart
H2: Expert Tips / Best Practices
- E-E-A-T signal section
H2: FAQ
- Top 5 PAA questions with concise answers
Conclusion + CTA
Add generative search optimization to the brief:
Specify for the brief:
Generate the final brief using references/brief-template.md. Include:
Adapt the brief structure based on content type:
| Type | Focus | Key Sections |
|---|---|---|
| Blog Post | Informational depth | Research, examples, expert takes |
| Landing Page | Conversion + local intent | Benefits, social proof, CTAs, schema |
| Guide/Tutorial | Step-by-step completeness | HowTo schema, screenshots, video |
| Comparison | Decision support | Tables, pros/cons, verdict |
| FAQ Page | Direct answers | FAQPage schema, concise answers |
| Location Page | Local relevance | LocalBusiness schema, reviews, map |
Only read these files when generating the final brief output (Phase 6). Do not read them during research or outlining phases.
references/brief-template.md — Full content brief template with all sectionsreferences/geo-optimization-guide.md — Deep dive into Generative Engine Optimization techniques and patterns