Content Engine

Platform Guidance

X

• open fast
• one idea per post or per tweet in a thread
• keep links out of the main body unless necessary
• avoid hashtag spam

LinkedIn

• strong first line
• short paragraphs
• more explicit framing around lessons, results, and takeaways

TikTok / Short Video

• first 3 seconds must interrupt attention
• script around visuals, not just narration
• one demo, one claim, one CTA

YouTube

• show the result early
• structure by chapter
• refresh the visual every 20-30 seconds

Newsletter

• deliver one clear lens, not a bundle of unrelated items
• make section titles skimmable
• keep the opening paragraph doing real work

Repurposing Flow

Default cascade:

1. anchor asset: article, video, demo, memo, or launch doc
2. extract 3-7 atomic ideas
3. write platform-native variants
4. trim repetition across outputs
5. align CTAs with platform intent

Deliverables

When asked for a campaign, return:

• the core angle
• platform-specific drafts
• optional posting order
• optional CTA variants
• any missing inputs needed before publishing

Quality Gate

Before delivering:

• each draft reads natively for its platform
• hooks are strong and specific
• no generic hype language
• no duplicated copy across platforms unless requested
• the CTA matches the content and audience