Cross-platform social media operations and analytics
The Social Media Management skill provides cross-platform social media operations and analytics capabilities. This skill enables efficient social content scheduling, community management, and social performance analytics.
const socialConfig = {
platform: 'Sprout Social',
channels: [
{ platform: 'LinkedIn', handle: '@company', audience: 'b2b-professionals' },
{ platform: 'Twitter', handle: '@company', audience: 'industry-community' },
{ platform: 'Instagram', handle: '@company', audience: 'brand-enthusiasts' },
{ platform: 'Facebook', handle: '@company', audience: 'broad-consumers' }
],
publishing: {
calendar: {
linkedIn: { frequency: '5x/week', bestTimes: ['Tuesday 10am', 'Wednesday 2pm'] },
twitter: { frequency: '3x/day', bestTimes: ['8am', '12pm', '5pm'] },
instagram: { frequency: '4x/week', bestTimes: ['Monday 11am', 'Thursday 7pm'] }
},
contentMix: {
educational: 40,
promotional: 20,
engagement: 25,
userGenerated: 15
},
approvalWorkflow: {
drafters: ['social-team'],
reviewers: ['marketing-manager'],
approvers: ['brand-director']
}
},
engagement: {
responseTime: '<4 hours',
escalation: ['negative-sentiment', 'customer-complaint', 'crisis-mention'],
monitoring: '7am-9pm'
}
};
| Process | Integration Points |
|---|---|
| social-media-strategy-execution.js | Full workflow |
| editorial-calendar-management.js | Content scheduling |
| content-production-workflow.js | Content distribution |
| Metric | Description | Target |
|---|---|---|
| Engagement Rate | Interactions per post | Above benchmark |
| Follower Growth | Net new followers | Growing |
| Response Time | Time to first response | <4 hours |
| Share of Voice | Social conversation share | Increasing |