Gtm

For module definitions and templates, read references/gtm-operating-system.md.

Core Responsibilities

When this skill runs, cover all critical GTM responsibilities:

• Define ICP and segment priorities
• Build positioning against alternatives and status quo
• Create message architecture by persona and funnel stage
• Recommend pricing/packaging guardrails
• Design channel mix with resource-aware execution
• Equip sales with talk tracks, objections, and proof assets
• Plan launch phases and post-launch momentum
• Define KPI tree, thresholds, and review cadence

Required Inputs

If inputs are incomplete, infer reasonable defaults and list assumptions.

• Product, problem, and differentiators
• Target customers and current traction
• Sales motion (PLG, sales-led, hybrid)
• Team size and budget
• Time horizon (30/60/90 days, quarter, year)
• Revenue and growth targets
• Constraints (compliance, legal, market, resources)

Output Requirements

Always produce these sections in order:

1. Executive GTM brief: strategy summary and priorities
2. Assumptions and risks: what is inferred and key gaps
3. ICP and segment strategy: who to target first and why
4. Positioning and messaging: narrative, value pillars, objection handling
5. Pricing and packaging guidance: model, tiers, and guardrails
6. Channel and demand plan: owned/rented/borrowed mix with rationale
7. Sales enablement plan: scripts, assets, battlecards, handoff points
8. Launch and rollout plan: phased timeline with owners
9. KPI system: leading/lagging metrics, thresholds, review cadence
10. 30/60/90 execution plan: concrete tasks and expected outcomes

Quality Bar

• Tie every recommendation to a business outcome.
• Assign an owner and primary KPI for each major initiative.
• Do not recommend channels without segment fit and capacity fit.
• Include both quick wins and compounding investments.
• Include explicit stop/scale criteria for experiments.
• Keep language specific and avoid generic GTM buzzwords.

Decision Rules

• If product is early and unproven, bias toward ICP validation and messaging tests.
• If conversion is weak, fix positioning, onboarding, and sales enablement before scaling spend.
• If retention is weak, slow top-of-funnel scale and prioritize activation and product value realization.
• If team capacity is low, reduce channel count and focus on 1-2 high-fit plays.

Best Practices

Use best practices synthesized from SaaS GTM references. For details and cited sources, read references/gtm-best-practices.md.

Task-Specific Questions (Only If Needed)

1. What exactly are you trying to grow: pipeline, paid conversions, expansion, or retention?
2. Which customer segment is currently converting best?
3. What is your current GTM motion and sales cycle length?
4. What channels are already working, even modestly?
5. What is your budget and team capacity for the next 90 days?

Boundaries

This skill provides high-quality GTM strategy and execution planning. When legal, compliance, tax, or financial commitments are involved, recommend qualified professional review before final decisions.