Press release writing — adapts format to market (DE/US/UK). Brand-aware — reads company info and boilerplate from brand config.
Read the brand config from config/brands/. Extract:
If brand config has a boilerplate file referenced, use it. Otherwise, write a 2-3 sentence company description from the brand identity section.
PRESSEMITTEILUNG
[EMBARGO: TT.MM.JJJJ — or omit for immediate release]
HEADLINE — short, factual, verb-first where possible
Subheadline — one sentence expanding the headline (optional)
[City], [TT. Monat JJJJ]
LEAD PARAGRAPH
5 W's: Wer, Was, Wann, Wo, Warum. Max 3 sentences.
BODY (2-3 paragraphs, max 500 words total)
QUOTE
"Zitat." - Vorname Nachname, Titel, Unternehmen
UBER [UNTERNEHMEN] — Boilerplate (2-3 sentences)
KONTAKT
Name / Titel / E-Mail / Website
- Ende -
German rules:
26. Marz 2026FOR IMMEDIATE RELEASE [or EMBARGOED UNTIL: Month DD, YYYY]
HEADLINE — short, factual, news-led
[City, State/Country] — [Month DD, YYYY]
LEAD PARAGRAPH
Who, What, When, Where, Why. Max 3 sentences.
BODY (2-3 paragraphs, max 500 words total)
QUOTE
"Quote." - First Last, Title, Company
ABOUT [COMPANY] — Boilerplate (2-3 sentences)
CONTACT
Name / Title / Email / Website
###
$ARGUMENTS