Transform one piece of content into multiple platform-optimized formats. 1-to-N content multiplication: LinkedIn post to X thread, email, carousel, video script, and more. Includes platform adaptation rules, not just reformatting. Use when: repurposing a post for other platforms, maximizing content ROI, creating a content series from one idea, or building a multi-channel campaign. Trigger words: repurpose, transform, adapt, cross-post, multi-platform, content multiplication, 1-to-N, carousel, thread from post, atomize. NOT for: writing original content (use write), quality scoring (use roast), or strategic planning (use strategy).
Turn 1 piece of content into 5-8 platform-optimized versions. Not reformatting. Real adaptation: different hooks, different tone, different structure, different CTA — same core insight.
Input: $ARGUMENTS (source platform + content text or file path)
If no arguments, ask: "Paste the content and tell me where it was originally published."
Break any content piece into these atomic units:
| Atom type | What it is | Example |
|---|
| Key insight | The core idea in 1 sentence | "Author replies in first 90 min decide reach" |
| Supporting data | A number or stat that proves it | "94% weekly active rate across 200+ teams" |
| Personal story | A specific moment or experience | "January 15th. 23 users. I almost quit." |
| Framework | A process or mental model | "Brief → Write → Audit → Iterate → Ship" |
| Contrarian take | What you disagree with + why | "'Post every day' advice is wrong for 94% of people" |
| Quotable line | A line that stands alone | "I rewrote our database layer. Introduced 4 new bugs." |
| Question | An open question for engagement | "What's the last thing you built that you weren't sure about?" |
| CTA | The action you want | "Try this framework on your next post" |
For detailed atomization process, see references/atomization-guide.md.
Each source → target pair has specific rules. Don't copy-paste and trim.
| Target | Keep | Change | Length |
|---|---|---|---|
| X Thread | Insight, data, story | Shorter hook. No blank lines. Add thread opener. | 5-10 tweets, 200-270 chars each |
| Single Tweet | Best quotable line OR contrarian take | Must stand alone. No context needed. | 200-270 chars |
| Story + insight + CTA | More personal. Add P.S. Subject line from hook. | 150-300 words | |
| Carousel | Framework atoms, step-by-step | 1 idea per slide. 30-50 words/slide. Visual. | 8-12 slides |
| Short video script | Story + 1 key insight | Conversational, present tense. Hook in 3 sec. | 60-90 seconds |
| Target | Keep | Change | Length |
|---|---|---|---|
| LinkedIn series | Break into 3-5 standalone posts | Each needs its own hook. | 1,300-2,000 chars each |
| X Thread | Key framework + data | Compress. 1 tweet per section. | 6-12 tweets |
| Email sequence | Each section = 1 email | Personal context. Standalone value each. | 3-5 emails, 200-300 words |
| Social quotes | Quotable lines as graphics | Pull 5-8 standalone sentences. | 10-20 words each |
For complete transformation matrix, see references/transformation-matrix.md.
This is where repurposing fails or succeeds.
| Platform | Tone | What changes |
|---|---|---|
| Professional-personal. Builder sharing lessons. | More context. Complete thoughts. Self-deprecation plays well. | |
| X/Twitter | Sharp, direct, opinionated. | Less context. Stronger opinions. Hot takes welcome. |
| Personal, 1-on-1 conversation. | "I" and "you" heavy. Feels like writing to a friend. | |
| Carousel | Visual, scannable, bite-sized. | One idea per card. Bold text on simple backgrounds. |
| Video | Conversational, immediate, casual. | Talk like telling a friend. No corporate tone. |
Same content, different hooks per platform:
Original LinkedIn hook: "I almost didn't ship it."
For detailed adaptation rules, see references/platform-adaptation.md.
Before publishing each repurposed version:
REPURPOSE AUDIT (30 seconds per piece)
[ ] Hook is REWRITTEN for this platform (not copied from original)
[ ] Length fits platform optimal range
[ ] Tone matches platform norms
[ ] Standalone value (doesn't need the original to make sense)
[ ] CTA is platform-appropriate
[ ] No cross-platform artifacts ("as I said in my LinkedIn post")
[ ] Anti-AI check: no poison words, no em-dashes, no template patterns
For high-stakes pieces, run full roast scoring (9.0/10 minimum).
Don't publish everything at once. Stagger for reach.
Day 0: LinkedIn original (primary)
Day 1: X thread (different audience)
Day 2: Single tweet (best quote from the thread)
Day 3: Email to list (personal angle added)
Day 5: Carousel (visual summary on LinkedIn)
Day 7: Repurposed angle (new hook, same insight, LinkedIn)
For more schedules + rationale, see references/scheduling-templates.md.
references/transformation-matrix.md — Complete source × target rulesreferences/platform-adaptation.md — Deep platform-specific adaptationreferences/atomization-guide.md — Breaking content into reusable atomsreferences/scheduling-templates.md — Publishing schedules with rationalecreate/ — Create the original content pieceroast/ — Score repurposed versions before publishingwrite/ — Platform writing rules for each versionmeasure/ — Track which repurposed format performs best