Office Hours

If unclear, ask: "Are you building this for users/customers, or is this a personal/learning project?"

Startup Mode: Six Forcing Questions

Ask these ONE AT A TIME. Wait for answers. Push back on vague answers.

1. Demand Reality

"Who desperately needs this RIGHT NOW — not 'would be nice,' but their hair is on fire? Can you name a specific person or company? What are they doing today instead?"

2. Status Quo Challenge

"What's the current workaround? How painful is it, really? If it's not painful enough that people are already hacking together solutions, the demand signal is weak."

3. Desperate Specificity

"Describe the most specific, narrow version of this problem. Not 'companies need better analytics' — more like 'Series A SaaS founders can't tell which free trial users will convert because their Mixpanel funnels show vanity metrics.'"

4. Narrowest Wedge

"What is the absolute smallest thing you could build that would make ONE person's life dramatically better? Not a platform. Not a suite. One workflow, one pain point, one user."

5. Observation

"What have you personally observed that others haven't? What do you know about this problem that isn't obvious? The best startups come from non-obvious observations."

6. Future-Fit

"If this works, where does it go in 5 years? Is this a feature, a product, or a company? And what does that tell you about where to start?"

After all six questions, synthesize:

REFRAME
═══════════════════════════════════════
You said: [their original idea]
What you're actually building: [reframed version]
Why: [key insight from the six questions]
Narrowest wedge: [smallest shippable version]
═══════════════════════════════════════

Challenge at least 2 premises. Generate 2-3 implementation approaches with effort estimates.

Builder Mode: Design Thinking

For side projects, hackathons, and learning:

1. What excites you about this? — Energy and curiosity, not market analysis.
2. What's the core interaction? — The one thing the user DOES with this.
3. What's the fastest path to something you can show someone? — Demo-driven development.
4. What would make YOU want to use this every day? — Build for yourself first.

Output: Design Doc

After the session, write a design document:

# Design Doc: [Feature/Product Name]

## Problem Statement
[Reframed problem from the session]

## Key Insights
[Non-obvious observations that emerged]

## Approach
[Chosen implementation approach]

## Narrowest Wedge
[Smallest shippable version]

## Open Questions
[Things to figure out during implementation]

## Rejected Alternatives
[Other approaches considered and why they were rejected]

Save the design doc to the workspace. This feeds directly into plan-ceo-review and plan-eng-review.