Ad-Ready: AI Advertising Image Generator

Phase 2: Campaign Brief (The Creative Brain)

The Brief Generator is the most critical intermediate step. It acts as a "Senior Art Director" that translates raw data into actionable creative direction using a 10-point framework:

1. Strategic Objective — Why this campaign exists (awareness/positioning/launch)
2. Central Message — One idea perceivable without text
3. Visual Tone of Voice — Register: calm/energetic/intimate/monumental
4. Product Role — Hero vs co-protagonist vs implicit presence
5. Visual Language & Brand Coherence — Non-negotiable brand codes
6. Photographer & Equipment — Photography as concept, not execution
7. Extended Art Direction — Styling, casting, poses, hair/makeup, layout
8. Environment & Context — Where and why (conceptual, never decorative)
9. Texture, Material & Product Render — How surfaces are perceived
10. Final Image Signature — Finish, grain, temporal positioning

Without the brief, the Master Prompt must guess creative strategy. With it, the Master Prompt only executes.

The brief prompt template is included at {baseDir}/configs/Brief_Generator/brief_prompt.json.

Phase 3: Master Prompts (8 Funnel Stages)

Each funnel stage has a specialized Master Prompt that generates a production-ready JSON Blueprint. All share the same internal simulation:

• ROUND -1: Brand Identity Forensics (stages 03+) — Unified Brand Style Manifest
• ROUND 0: Fidelity Lock — Product geometry & talent identity are IMMUTABLE
• ROUND 1: Stage Strategy — Strategic approach specific to funnel position
• ROUND 2: Graphic Design — UI, typography, CTA engineering

The Blueprint JSON covers: scene production, talent lock, camera perspective, subject action/pose/wardrobe, lighting, product constraints, layout architecture, typography, CTA engineering, and brand asset placement.

Master prompt files are included at {baseDir}/configs/Product_to_Ads/.

Reference Analyzer

Reference images (referencia) are optional and off by default. The pipeline generates creative direction internally from Brand Identity + Campaign Brief. Only use a reference when the user explicitly asks to clone a specific ad's style.

When used, the reference is analyzed for pose, photographic style, and location cues.

⚠️ CRITICAL: Required Inputs Checklist

Before running ANY ad generation, ensure these are provided:

🚨 NEVER Skip These Steps:

1. Product image — Download the main product photo from the product URL. The scraper is fragile; always provide a product image explicitly.
2. Brand profile — If the brand doesn't exist in the catalog, run brand-analyzer skill FIRST to generate one. Never submit with "No Brand" when a brand is known.
3. Brand logo — TRY to find it (Clearbit, logo.dev, brand website). Use if good quality. If not found or low-res, skip it — the variable accepts empty string (bypassed server-side).
4. Reference — Do NOT search for references by default. Only provide when the user explicitly asks to clone a specific ad or says "find a good ad to clone".

Auto-Preparation Workflow

When the user asks to generate an ad:

1. User provides: product URL + brand name + objective

2. CHECK brand profile exists:
   → ls ~/clawd/ad-ready/configs/Brands/ | grep -i "{brand}"
   → If not found: run brand-analyzer skill first

3. DOWNLOAD product image:
   → Visit the product URL or fetch the page
   → Find and download the main product image
   → Save to /tmp/ad-ready-product.jpg

4. DOWNLOAD brand logo:
   → Search "{brand name} logo PNG" or fetch from brand website
   → Download clean logo image
   → Save to /tmp/ad-ready-logo.png

5. SELECT prompt profile based on objective:
   → 🎨 Morfeo_Creative: DEFAULT — cinematic, narrative-rich, slightly surreal. Best visuals.
   → Awareness: brand discovery, dynamic scenes, world-building, scroll-stoppers
   → Interest: sustained attention, micro-world hinting at use-case
   → Consideration: feature communication, proof cues, informative
   → Evaluation: trust, authority, reviews, certifications
   → Conversion: ⚠️ MINIMAL by design — clean, CTA-dominant, white backgrounds
   → Retention: post-purchase confidence, onboarding
   → Loyalty: editorial, lifestyle, emotional bond
   → Advocacy: share-worthy, community, belonging

   DEFAULT SELECTION LOGIC:
   - Generic "generate an ad" → Morfeo_Creative (09)
   - "awareness" / "brand discovery" → Awareness (01)
   - "conversion" / "buy now" / CTA-focused → Conversion (05)
   - "creative" / "original" / "surreal" → Morfeo_Creative (09)
   - "lifestyle" / "editorial" → Loyalty (07)
   - When in doubt → Morfeo_Creative (09), NOT Conversion

5b. SELECT MODEL (optional):
   → If user wants a person in the ad: pick from ~/clawd/models-catalog/catalog/images/model_XX.jpg (114 available)
   → If user wants product-only ad (no person): leave --model empty
   → If user doesn't specify: ASK if they want a model or product-only
   → Catalog preview: catalog.json at ~/clawd/models-catalog/catalog/catalog.json

6. RUN the generation with ALL inputs filled

Usage

Full command (recommended):

COMFY_DEPLOY_API_KEY="$KEY" uv run {baseDir}/scripts/generate.py \
  --product-url "https://shop.example.com/product" \
  --product-image "/tmp/product-photo.jpg" \
  --logo "/tmp/brand-logo.png" \
  --model "models-catalog/catalog/images/model_15.jpg" \
  --brand-profile "Nike" \
  --prompt-profile "Master_prompt_05_Conversion" \
  --aspect-ratio "4:5" \
  --output "ad-output.png"

With reference (only when explicitly requested):

COMFY_DEPLOY_API_KEY="$KEY" uv run {baseDir}/scripts/generate.py \
  --product-url "https://shop.example.com/product" \
  --product-image "/tmp/product-photo.jpg" \
  --reference "/tmp/reference-ad.jpg" \
  --brand-profile "Nike" \
  --prompt-profile "Master_prompt_01_Awareness" \
  --output "ad-output.png"

Auto-fetch mode (downloads product image and logo automatically):

COMFY_DEPLOY_API_KEY="$KEY" uv run {baseDir}/scripts/generate.py \
  --product-url "https://shop.example.com/product" \
  --brand-profile "Nike" \
  --prompt-profile "Master_prompt_05_Conversion" \
  --auto-fetch \
  --output "ad-output.png"

List available brands:

uv run {baseDir}/scripts/generate.py --list-brands

API Details

Endpoint: https://api.comfydeploy.com/api/run/deployment/queue Deployment ID: e37318e6-ef21-4aab-bc90-8fb29624cd15

ComfyDeploy Input Variables

Funnel Stages — Strategic Detail

01 — Awareness

Goal: Scroll-stop, curiosity, brand introduction Reject: Generic "product on table" concepts Strategy: Dynamic camera angles, world-building environments, high-concept creativity CTA: Soft or optional Visual Hierarchy: Talent → Product → Optional CTA

02 — Interest

Goal: Sustained attention, introduce value proposition Reject: Abstract visuals that hide the product Strategy: One clear visual idea, believable micro-world hinting at use-case CTA: Learn More, Discover, See Details Visual Hierarchy: Talent → Product → Headline → CTA

03 — Consideration

Goal: Informed evaluation, reduce uncertainty Reject: Pure mood storytelling, vague emotional content Strategy: Communicate WHAT product does, ONE primary differentiator, ONE proof cue CTA: Compare, See Details, Explore Visual Hierarchy: Talent → Product → Key Benefit → Proof Cue → CTA New: Adds Brand Identity Manifest to Blueprint JSON

04 — Evaluation

Goal: Validate purchase decision, proof & trust Reject: Pure mood, unsupportable claims, visual clutter Strategy: One trust anchor (quality/legitimacy/authority), one proof cue (reviews/certification) CTA: See Reviews, Verified Quality, Learn More Visual Hierarchy: Trust Anchor → Proof Cue → Product → Talent → CTA

05 — Conversion

Goal: Trigger decisive action, remove friction Reject: New hesitation-inducing info, complex compositions Strategy: One hero (product), one action, optional micro-reassurance CTA: Buy Now, Get Yours, Complete Order (PRIMARY visual element) Visual Hierarchy: Product → CTA → Optional Reassurance → Brand → Talent

06 — Retention

Goal: Post-purchase confidence, reduce churn Reject: Hard-sell, urgency, price talk Strategy: "You made the right choice" + "Here is the next step" CTA: Start, Set Up, Learn, Track (guidance, not purchase) Visual Hierarchy: Confirmation → Next Step → Product → Talent

07 — Loyalty

Goal: Strengthen emotional bond over time Reject: Sales layouts, instructional tone, aggressive CTAs Strategy: "This brand is part of who you are" — habitual engagement CTA: Optional: Explore, Be Part Of, Continue Visual Hierarchy: Brand World/Mood → Talent (identity mirror) → Product → Brand

08 — Advocacy

Goal: Turn customers into voluntary brand ambassadors Reject: Sales language, instructional tone, forced testimonials Strategy: Signal belonging, create share-worthy imagery, enable organic sharing CTA: Optional or absent: Join the Movement, Part of Us Visual Hierarchy: Mood → Talent (identity proxy) → Product (symbol) → Brand

09 — Morfeo Creative 🎨 (DEFAULT)

Goal: Maximum visual impact, narrative-rich, cinematic quality Reject: White backgrounds, studio shots, "product on table", generic poses, sterile compositions Strategy: Build immersive WORLDS, not backgrounds. Talent is a CHARACTER with emotion and action. Subtle surreal/magical elements elevate the mundane. Think movie stills + magical realism + high fashion. CTA: Present but integrated into scene aesthetics Visual Hierarchy: Scene → Talent (as character) → Product (organic in scene) → CTA Creative Philosophy:

• NEVER a white background or studio
• Every image has depth (foreground/midground/background layers)
• Lighting is narrative (golden hour, practicals, colored atmosphere)
• One subtle surreal element per scene (impossible beauty, dream-logic detail)
• Wardrobe is costume design, not "simple clothes"
• Camera has personality (specific film stocks, intentional imperfections)

Creating New Ad Types

To create a new funnel stage or specialized ad type:

1. Copy the closest existing Master Prompt from {baseDir}/configs/Product_to_Ads/
2. Redefine ROUND 1 with the new strategic objective
3. Adjust ROUND 2 UI hierarchy accordingly
4. Shift talent/product narrative roles
5. Modify CTA philosophy and copy voice
6. Keep the JSON output structure identical for pipeline compatibility
7. Maintain the Fidelity Lock (ROUND 0) — product and talent are always immutable
8. Save as Master_prompt_XX_NewStage.json — the node auto-discovers new profiles

Key Evolution Pattern Across Stages:

Image Input Types

Binding Images (strict fidelity — immutable)

• talent: Face/body locked, no deviation in facial structure, ethnicity, proportions
• product_1-4: Shape, label text, material, proportions preserved 1:1
• brand_logo: UI/button style derived from logo geometry

Soft References (optional, off by default)

Reference image input (referencia) is optional. When provided, it's analyzed for:

• POSE_REF → Body position, limbs, weight, gaze, micro-gestures
• PHOTO_STYLE_REF → Camera, lens, lighting, grading, grain
• LOCATION_REF → Setting, materials, colors, mood

When empty (default), creative direction comes from Brand Identity + Campaign Brief alone.

Brand Profiles

Catalog (70+ brands):

ls ~/clawd/ad-ready/configs/Brands/*.json | sed 's/.*\///' | sed 's/\.json//'

Creating new brand profiles:

Use the brand-analyzer skill:

GEMINI_API_KEY="$KEY" uv run ~/.clawdbot/skills/brand-analyzer/scripts/analyze.py \
  --brand "Brand Name" --auto-save

The Brand Analyzer uses a 3-phase methodology:

1. Phase 1: Official research via Google Search (canonical data: name, founding, positioning, vision, mission, tagline)
2. Phase 1.1: Independent campaign research (10+ distinct campaigns via Google Images/Pinterest)
3. Phase 2-3: Visual analysis → JSON profile following the standard template

Output covers: brand_info, brand_values, target_audience, tone_of_voice, visual_identity, photography, campaign_guidelines, brand_behavior, channel_expression, compliance.

Aspect Ratios

Config Files Reference

The skill includes reference copies of all pipeline configuration files:

{baseDir}/configs/
├── Brief_Generator/
│   └── brief_prompt.json              # 10-point campaign brief framework
├── Product_to_Ads/
│   ├── Master_prompt_01_Awareness.json
│   ├── Master_prompt_02_Interest.json
│   ├── Master_prompt_03_Consideration.json
│   ├── Master_prompt_04_Evaluation.json
│   ├── Master_prompt_05_Conversion.json
│   ├── Master_prompt_06_Retention.json
│   ├── Master_prompt_07_Loyalty.json
│   ├── Master_prompt_08_Advocacy.json
│   └── Master_prompt_09_Morfeo_Creative.json  # 🎨 DEFAULT — cinematic, surreal, narrative
└── Reference_Analyzer/
    └── reference_analysis_prompt.txt   # Pose/style/location analysis prompt

These configs are the canonical reference for the pipeline's behavior. The actual live configs are stored in the ComfyUI deployment at ads_SV/configs/.

Known Limitations

1. Product image scraping is fragile — always provide product images manually
2. Some websites block scraping — provide product data manually when scraping fails
3. Gemini hallucinations — occasional issues in complex reasoning steps
4. No brief editing — brief is generated automatically; manual override not yet supported
5. Logo & reference are optional — both use server-side bypass; empty string = not used. Logo: use if good quality. Reference: only on explicit request

Ad-Ready vs Morpheus

API Key

Uses ComfyDeploy API key. Set via COMFY_DEPLOY_API_KEY environment variable.

Source Repository

• GitHub: PauldeLavallaz/ads_SV
• Architecture: ComfyUI custom node package with 3 nodes:
  • ProductToAds_Manual — Full manual control, single format
  • ProductToAds_Auto — Auto-downloads images, generates 4 formats
  • BrandIdentityAnalyzer — Analyzes brands via Gemini + Google Search