Plan, execute, and measure business events — conferences, webinars, workshops, product launches, networking events, trade shows, and corporate gatherings. Complete event lifecycle from concept to post-event ROI analysis.
Complete event planning and execution system. Covers every event type from intimate workshops to 5,000+ person conferences. Business-grade methodology with templates, budgets, timelines, and ROI measurement.
When asked to plan an event, gather:
event_brief:
name: ""
type: "" # conference | webinar | workshop | networking | trade_show | product_launch | corporate | fundraiser | retreat
purpose: "" # lead_gen | brand_awareness | education | community | sales | internal_alignment | celebration
target_audience: ""
expected_attendees: 0
date_range: "" # preferred dates or flexibility
budget_range: "" # total budget or per-attendee target
format: "" # in_person | virtual | hybrid
success_metrics: [] # what does success look like?
constraints: [] # venue locked, date fixed, sponsor requirements, etc.
| Type | Best For | Typical Size | Lead Time | Budget/Person |
|---|
| Webinar | Lead gen, thought leadership | 50-500 | 2-4 weeks | $5-20 |
| Workshop | Deep skill transfer, premium positioning | 10-50 | 4-8 weeks | $100-500 |
| Networking | Relationship building, community | 30-200 | 3-6 weeks | $30-100 |
| Conference | Brand authority, multi-track content | 200-5000+ | 3-12 months | $200-800 |
| Product Launch | Buzz, press, sales pipeline | 50-500 | 6-12 weeks | $150-1000 |
| Trade Show (booth) | Industry visibility, leads | N/A | 8-16 weeks | $5K-50K total |
| Corporate/Internal | Alignment, culture, training | 20-500 | 4-8 weeks | $100-400 |
| Fundraiser | Donations, donor cultivation | 50-500 | 8-16 weeks | $150-500 |
| Retreat | Team bonding, strategy | 10-50 | 6-12 weeks | $500-2000 |
event_budget:
name: ""
total_budget: 0
contingency_pct: 15 # always include 15% buffer
venue:
rental: 0
insurance: 0
security: 0
permits: 0
subtotal: 0
food_beverage:
catering: 0
beverages: 0
special_dietary: 0
service_staff: 0
subtotal: 0
technology:
av_equipment: 0
streaming_platform: 0 # for virtual/hybrid
event_app: 0
wifi_upgrade: 0
recording: 0
subtotal: 0
marketing:
design_branding: 0
paid_ads: 0
email_platform: 0
printed_materials: 0
signage: 0
photography_video: 0
subtotal: 0
speakers:
fees: 0
travel: 0
accommodation: 0
gifts: 0
subtotal: 0
logistics:
staff_travel: 0
shipping: 0
swag_gifts: 0
badges_lanyards: 0
decorations: 0
transportation: 0
subtotal: 0
contingency: 0 # 15% of total
grand_total: 0
revenue:
ticket_sales: 0
sponsorships: 0
exhibitor_fees: 0
merchandise: 0
total_revenue: 0
net_cost: 0 # grand_total - total_revenue
cost_per_attendee: 0
| Type | Venue | F&B | Tech | Marketing | Speakers | Logistics |
|---|---|---|---|---|---|---|
| Conference | 25% | 20% | 15% | 20% | 10% | 10% |
| Webinar | 0% | 0% | 40% | 35% | 15% | 10% |
| Workshop | 20% | 15% | 10% | 25% | 20% | 10% |
| Networking | 30% | 30% | 5% | 20% | 5% | 10% |
| Product Launch | 20% | 15% | 20% | 25% | 5% | 15% |
| Trade Show | 40% | 10% | 15% | 20% | 0% | 15% |
Adapt lead time to event type. Conference = 6-12 months. Webinar = 2-4 weeks.