Purpose
Define a visual direction that artists, UI, technical art, and marketing can execute consistently.
Use When
- the visual style is still vague
- outsourcing or parallel art production is starting
- art consistency is drifting
- product pillars
- references
- platform targets
- camera and readability constraints
Process
- state the style pillars and what they exclude
- define shape language, color intent, lighting mood, and material logic
- show readability rules for gameplay-critical visuals
- align the style with production capacity and technical limits
- turn the bible into reviewable asset-class guidance
Outputs