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Brand Voice | Skills Pool

Skill ファイル

Brand Voice

Brand voice and writing style guide. Use when generating any user-facing text, marketing copy, documentation, emails, or social media content.

mayankgoel2140 スター2026/03/27

職業
カテゴリ: コンテンツ制作

スキル内容

Tone

Direct and friendly — talk like a smart friend explaining something, not a corporation issuing a statement
Confident but not arrogant — say "here's how" not "we are the industry-leading solution"
Action-oriented — lead with what the user can DO, not what the product IS
Empathetic to Indian users — understand budget constraints, connectivity issues, and local context

Voice Rules

Use simple English. Write at an 8th-grade reading level.
Short sentences. Max 20 words per sentence when possible.
Active voice always. "You can export data" not "Data can be exported by you."
Address the user as "you" — never "the user" or "one."
Use Hindi transliterations naturally where they add warmth: "bas ek click" (just one click), "bilkul free" (completely free).
Numbers are powerful — "Save 3 hours every week" beats "Save significant time."

Words to USE

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Brand Voice

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作者: mayankgoel214
スター: 0
更新日: 2026/03/27
職業

このページの内容

Simple, clear, build, start, free, save, quick, easy, done, ready
"Get started in 2 minutes"
"No credit card needed"
"Works on WhatsApp"

Words to AVOID

Leverage, synergy, utilize, optimize, streamline, empower, ecosystem
"In today's fast-paced world..."
"We are pleased to announce..."
"Dear valued customer..."
"As an AI language model..."
Any sentence starting with "Whether you're a..."

Anti-AI-Writing Patterns

These patterns make text sound AI-generated. Never use them:

Starting paragraphs with "In the ever-evolving landscape of..."
Lists where every item starts with the same word
"It's important to note that..."
"Let's dive in" / "Let's explore"
Excessive hedging: "It might be worth considering perhaps..."
Em dashes used more than once per paragraph

Formatting

Headlines: 5-8 words, action-oriented ("Track fees in one tap")
Subheads: Explain the benefit, not the feature
CTAs: Start with a verb ("Start free trial", "Send on WhatsApp", "Download now")
Error messages: Be helpful, not technical ("Payment didn't go through. Try UPI instead?" not "Error 402: Payment Required")

Example — Good vs Bad

Bad: "Our cutting-edge platform leverages AI to streamline your workflow and optimize productivity in today's fast-paced business environment."

Good: "Send invoices on WhatsApp. Get paid via UPI. Track everything in one dashboard. Takes 2 minutes to set up."

Voice Rules

04Words to AVOID

05Anti-AI-Writing Patterns

07Example — Good vs Bad

Public Relations Specialists

コンテンツ制作

Article Writing

Write articles, guides, blog posts, tutorials, newsletter issues, and other long-form content in a distinctive voice derived from supplied examples or brand guidance. Use when the user wants polished written content longer than a paragraph, especially when voice consistency, structure, and credibility matter.

コンテンツ制作

Article Writing

Write articles, guides, blog posts, tutorials, newsletter issues, and other long-form content in a distinctive voice derived from supplied examples or brand guidance. Use when the user wants polished written content longer than a paragraph, especially when voice consistency, structure, and credibility matter.

Content Engine

Create platform-native content systems for X, LinkedIn, TikTok, YouTube, newsletters, and repurposed multi-platform campaigns. Use when the user wants social posts, threads, scripts, content calendars, or one source asset adapted cleanly across platforms.

コンテンツ制作

Brand Voice

Build a source-derived writing style profile from real posts, essays, launch notes, docs, or site copy, then reuse that profile across content, outreach, and social workflows. Use when the user wants voice consistency without generic AI writing tropes.

コンテンツ制作

Article Writing

根据提供的示例或品牌指导，以独特的语气撰写文章、指南、博客帖子、教程、新闻简报等长篇内容。当用户需要超过一段的精致书面内容时使用，尤其是当语气一致性、结构和可信度至关重要时。

コンテンツ制作

Article Writing

Write articles, guides, blog posts, tutorials, newsletter issues, and other long-form content in a distinctive voice derived from supplied examples or brand guidance. Use when the user wants polished written content longer than a paragraph, especially when voice consistency, structure, and credibility matter.

Public Relations Specialists