Google Ad

Step 1: Gather Inputs

Ask the user for:

• Product/service: What are you advertising?
• Target keywords: 5-10 seed keywords (or let the skill suggest them)
• Landing page URL: Where does the ad send people?
• Monthly budget: Total Google Ads spend
• Geographic targeting: Country, region, or city (optional)
• Competitor names: For negative keyword planning (optional)

Step 2: Write Responsive Search Ads

Generate assets for Google's responsive search ad format:

15 Headlines (max 30 characters each):

• Headlines 1-3: Include primary keyword + benefit
• Headlines 4-6: Include secondary keywords + differentiation
• Headlines 7-9: Social proof (numbers, awards, reviews)
• Headlines 10-12: CTA-focused (Get, Try, Start, Save, etc.)
• Headlines 13-15: Urgency/offer-focused (Limited, Free, Today, etc.)

4 Descriptions (max 90 characters each):

• Description 1: Value proposition + primary keyword
• Description 2: Features/benefits list
• Description 3: Social proof + trust signal
• Description 4: CTA + urgency element

Pin recommendations: Pin keyword-rich headline to position 1, CTA headline to position 3.

Step 3: Keyword Grouping

Organize keywords into tightly themed ad groups:

For each keyword:

• Provide exact [keyword], phrase "keyword", and broad match versions
• Estimate search volume tier (high/medium/low)
• Suggest max CPC bid range

Step 4: Negative Keywords

Build a negative keyword list to prevent wasted spend:

• Universal negatives: free, cheap, download, torrent, DIY, how to (if selling premium)
• Job-related: jobs, career, salary, hiring, intern
• Informational: what is, definition, wiki, tutorial (unless content marketing)
• Competitor brand terms: (if not running competitor campaigns)
• Irrelevant modifiers: industry-specific terms that attract wrong audience

Group negatives by category for easy management.

Step 5: Ad Extensions

Write all applicable extension types:

Sitelinks (4-6):

• Each with: link text (25 chars), description line 1 (35 chars), description line 2 (35 chars), URL

Callouts (4-6):

• Short benefit phrases (25 chars each): "Free Shipping", "24/7 Support", etc.

Structured Snippets (2-3 headers):

• Header type + values. Example: "Types: Basic, Pro, Enterprise"

Other extensions (recommend if applicable):

• Call extension (phone number)
• Location extension
• Price extension (product/tier cards)
• Promotion extension (sales/offers)

Step 6: Landing Page Alignment Check

Audit the landing page against ad copy:

• Keyword presence: Do target keywords appear in page H1, H2, body?
• Message match: Does the page headline match the ad headline?
• CTA consistency: Does the page CTA match the ad promise?
• Load speed: Flag if landing page appears slow (affects Quality Score)
• Mobile readiness: Flag if not mobile-responsive

Provide specific recommendations for alignment fixes.

Step 7: Quality Score Optimization Tips

Provide actionable tips for each Quality Score factor:

• Expected CTR: Use power words, numbers, question marks in headlines
• Ad relevance: Ensure keywords appear in at least 3 headlines and 2 descriptions
• Landing page experience: Match ad intent, fast load, clear CTA, mobile-friendly

Step 8: Output

Present the complete campaign structure:

━━━ CAMPAIGN: [Product Name] Search ━━━━━━━━━━

── AD GROUP 1: [Theme] ──────────────────────
Keywords: [list with match types]
Negative KWs: [list]

  Headlines (15):
  H1:  [pinned — keyword + benefit]
  H2:  [text]
  ...
  H15: [text]

  Descriptions (4):
  D1: [value prop]
  D2: [features]
  D3: [social proof]
  D4: [CTA + urgency]

── EXTENSIONS ───────────────────────────────
Sitelinks:
  1. [link text] — [URL] — [desc]
  ...

Callouts: [list]
Snippets: [header]: [values]

── LANDING PAGE NOTES ──────────────────────
[alignment recommendations]

── QUALITY SCORE TIPS ──────────────────────
[actionable improvements]

Inputs

• Product/service description
• Target keywords (or seed terms)
• Landing page URL
• Monthly budget
• Geographic targeting (optional)

Outputs

• 15 headlines + 4 descriptions (responsive search ad format)
• Keyword groups with match types across 4-5 ad groups
• Negative keyword list by category
• Ad extensions (sitelinks, callouts, structured snippets, others)
• Landing page alignment audit
• Quality Score optimization tips
• Campaign structure ready for Google Ads import

Level History

• Lv.1 — Base: Responsive search ad generation (15 headlines + 4 descriptions), keyword grouping with match types, negative keyword lists, full ad extensions suite, landing page alignment audit, Quality Score optimization tips, import-ready campaign format. (Origin: MemStack v3.2, Mar 2026)