Use when the user says 'google ad', 'search ad', 'PPC', 'Google Ads', 'AdWords', 'responsive search ad', or wants paid search campaign copy.
Generate responsive search ads, keyword groups, and extensions ready to import into Google Ads.
When this skill activates, output:
🔍 Google Ad — Building your search campaign...
| Context | Status |
|---|---|
| User says "google ad", "search ad", "PPC", "Google Ads" | ACTIVE |
| User wants responsive search ad copy | ACTIVE |
| User mentions keywords, ad extensions, or Quality Score | ACTIVE |
| User wants Facebook/social ads | DORMANT — see facebook-ad |
| User wants SEO (organic search, not paid) | DORMANT — see seo-geo skill |
Ask the user for:
Generate assets for Google's responsive search ad format:
15 Headlines (max 30 characters each):
4 Descriptions (max 90 characters each):
Pin recommendations: Pin keyword-rich headline to position 1, CTA headline to position 3.
Organize keywords into tightly themed ad groups:
| Ad Group | Keywords | Match Type |
|---|---|---|
| Brand | [brand name], [brand + product] | Exact |
| Product | [product type], [product category] | Phrase |
| Problem | [pain point], [problem phrase] | Phrase |
| Competitor | [competitor name + alternative] | Exact |
| Long-tail | [specific use case queries] | Broad (with monitoring) |
For each keyword:
[keyword], phrase "keyword", and broad match versionsBuild a negative keyword list to prevent wasted spend:
Group negatives by category for easy management.
Write all applicable extension types:
Sitelinks (4-6):
Callouts (4-6):
Structured Snippets (2-3 headers):
Other extensions (recommend if applicable):
Audit the landing page against ad copy:
Provide specific recommendations for alignment fixes.
Provide actionable tips for each Quality Score factor:
Present the complete campaign structure:
━━━ CAMPAIGN: [Product Name] Search ━━━━━━━━━━
── AD GROUP 1: [Theme] ──────────────────────
Keywords: [list with match types]
Negative KWs: [list]
Headlines (15):
H1: [pinned — keyword + benefit]
H2: [text]
...
H15: [text]
Descriptions (4):
D1: [value prop]
D2: [features]
D3: [social proof]
D4: [CTA + urgency]
── EXTENSIONS ───────────────────────────────
Sitelinks:
1. [link text] — [URL] — [desc]
...
Callouts: [list]
Snippets: [header]: [values]
── LANDING PAGE NOTES ──────────────────────
[alignment recommendations]
── QUALITY SCORE TIPS ──────────────────────
[actionable improvements]