Run: git log --oneline -5 2>/dev/null for recent changes
Run: ls src/ app/ lib/ functions/ 2>/dev/null to understand project structure
Use this context to tailor all output to the actual project
Generate investor-ready materials for venture-backed startups. Pitch decks that close, investor updates that build trust, data rooms that survive diligence, and cap tables that don't surprise you. Built for the Cure Consulting Group portfolio: Vendly, Autograph, The Initiated, Antigravity, TwntyHoops.
Step 1: Classify the Fundraising Need
Need
Output
Seed pitch deck
関連 Skill
12-15 slide deck for pre-seed or seed round, angel/institutional
Series A deck
Metrics-heavy deck proving product-market fit and scalable GTM
Investor update
Monthly email template with metrics, wins, asks
Data room prep
Organized folder structure with all diligence documents
Timeline — when do you need to close? How much runway remains?
Prior raises — existing SAFEs, convertible notes, priced rounds? Current cap table state?
Step 3: Pitch Deck Structure (12-15 Slides)
Every slide gets ONE message. If you need two messages, you need two slides.
Target: 3 minutes to pitch the full deck verbally. If it takes longer, cut.
SLIDE 1 — TITLE
Company name
One-line tagline (what you do, not your mission statement)
Round + amount: "Raising $X Seed Round"
Contact info
Rule: no logos of investors you're pitching. No "confidential" stamps.
SLIDE 2 — PROBLEM
The pain point, stated with data
Who has this problem and how many of them
What they do today (the bad alternative)
Rule: use a quote from a real customer if you have one
Vendly: "LATAM merchants lose 12% of revenue to fragmented payment infrastructure"
Autograph: "Physicians spend 2+ hours daily on documentation instead of patients"
The Initiated: "Women's basketball recruits have zero data-driven tools for college selection"
Antigravity: "Enterprises spend $2M+/year on manual agent orchestration that fails at scale"
TwntyHoops: "Basketball culture content is fragmented — no single platform owns the space"
SLIDE 3 — SOLUTION
What your product does in one sentence
Live product screenshot or demo GIF — never wireframes
Show the product, not a diagram of the product
Rule: if you can't show it, you're too early for this slide
SLIDE 4 — MARKET SIZE
TAM → SAM → SOM with cited sources
Bottom-up calculation preferred over top-down
Show the wedge: what you capture first, then expand into
Rule: if your TAM is under $1B, reframe the market. If over $100B, you're too broad.
LATAM additions (Vendly):
- Latin America digital payments TAM ($500B+ and growing 25% YoY)
- Merchant OS opportunity within payment infrastructure
- Country-specific entry strategy (Mexico first? Brazil? Colombia?)
- Regulatory landscape (Banco de Mexico, PIX, local payment rails)
Healthcare additions (Autograph):
- Healthcare IT TAM ($300B+)
- Clinical documentation sub-market ($5B+)
- Regulatory pathway: FDA status (if applicable), HIPAA, BAA chain
- Reimbursement impact: how documentation quality affects revenue cycle
SLIDE 5 — TRACTION
Show metrics that matter for YOUR stage:
Pre-seed: waitlist, LOIs, design partners, pilot commitments
Seed: active users, revenue (even small), growth rate, retention
Series A: MRR/ARR, MoM growth, net revenue retention, unit economics
Rule: growth rate > absolute numbers at seed
Rule: never show vanity metrics (downloads, page views, signups without activation)
Rule: show the graph. If the graph doesn't go up and to the right, tell the story of why.
SLIDE 6 — BUSINESS MODEL
How you make money — be specific
Revenue per customer, pricing tiers, billing model
Gross margins (actual or projected)
Path to revenue if pre-revenue: what triggers first dollar?
Rule: "we'll figure out monetization later" is not a business model
SLIDE 7 — PRODUCT
Deeper dive into what the product does
3-4 key features or workflows
Architecture overview ONLY if it's a technical differentiator (Antigravity: agent orchestration)
Rule: this is the "show, don't tell" slide
AI startup additions (Antigravity, Autograph):
- Model strategy: build vs. fine-tune vs. API
- Data moat: what proprietary data do you have or will you accumulate?
- AI safety approach: guardrails, human-in-the-loop, evaluation framework
SLIDE 8 — COMPETITIVE LANDSCAPE
2x2 positioning matrix (NOT a feature checklist)
Axes should highlight YOUR advantage
Include incumbents, direct competitors, and adjacent players
Rule: "we have no competitors" is a red flag, not a flex
Rule: never trash competitors — show why you win on the axes that matter
SLIDE 9 — GO-TO-MARKET
How you acquire customers today
Distribution strategy: direct sales, PLG, partnerships, marketplace?
CAC and payback period (if known)
Channel-specific strategy
Vendly: merchant aggregator partnerships, payment processor integrations
Autograph: health system pilot → department → enterprise expansion
The Initiated: D1 program partnerships, recruit/family direct acquisition
Antigravity: developer community, enterprise sales, integration partnerships
TwntyHoops: content-first audience building, event partnerships, creator network
SLIDE 10 — TEAM
Why THIS team wins in THIS market
Founder-market fit: what unique experience/access do you have?
Key hires: who's on board, who's the first hire with this raise?
Advisors only if they're actively contributing or their name opens doors
Rule: no stock photos. No "we're looking for a CTO" on your pitch deck.
SLIDE 11 — FINANCIALS
18-month projection, not 5 years of hockey sticks
Revenue, costs, net burn, key assumptions
Unit economics: CAC, LTV, LTV:CAC ratio, payback period
Current burn rate and runway
Rule: show your assumptions explicitly — investors will challenge them
Rule: conservative > optimistic. Beating projections builds trust.
SLIDE 12 — THE ASK
Amount raising and instrument (SAFE, priced round, convertible note)
Valuation cap or pre-money (if priced)
Use of funds — 3-4 categories, specific percentages
Milestones this capital unlocks (next fundraise trigger)
Example:
Raising: $2M Seed (SAFE, $10M cap)
Use of funds:
50% — Engineering (hire 3 engineers, ship v2)
25% — Go-to-market (first sales hire, initial marketing)
15% — Operations (legal, compliance, infrastructure)
10% — Buffer (always have buffer)
Milestones: $50K MRR, 500 active merchants, Series A ready in 18 months
OPTIONAL SLIDES (use 1-2 max):
- Product roadmap (next 6-12 months, not longer)
- Case study (one customer success story with metrics)
- Technical architecture (only if it IS the moat — Antigravity)
- Regulatory pathway (Autograph — FDA/HIPAA timeline)
Pitch Deck Rules
Non-negotiable:
- One message per slide
- Data beats narrative — show numbers, not adjectives
- 30 words maximum per slide (excluding charts/tables)
- 3-minute verbal pitch test: if you can't present in 3 minutes, cut slides
- No more than 15 slides total (12 ideal)
- Send as PDF, never PowerPoint/Keynote (formatting breaks)
- Include appendix slides for deep-dive questions (don't present them)
Design rules:
- White or dark background, high contrast
- One font family, two weights maximum
- Charts: bar or line only — no pie charts, no 3D, no gradients
- Brand colors consistent throughout
- No clip art, no stock photos of "diverse teams in an office"
Step 4: Investor Update Template (Monthly Email)
SUBJECT: [Company Name] — [Month Year] Update
TL;DR (3 bullets maximum)
- [Biggest win — be specific with numbers]
- [Key challenge — be honest]
- [One ask — make it actionable]
HIGHLIGHTS
1. [Win with metric] — e.g., "Hit $12K MRR, up 34% MoM"
2. [Win with context] — e.g., "Signed first enterprise pilot with [Hospital Name]"
3. [Win with milestone] — e.g., "Shipped v2.0 with AI scribe, 95% accuracy in testing"
LOWLIGHTS
1. [Challenge with context and plan] — e.g., "Churn increased to 8% — root cause: onboarding friction. Shipping guided setup flow this sprint."
Rule: NEVER hide bad news. Investors find out eventually. Early transparency builds trust.
KEY METRICS
| Metric | This Month | Last Month | MoM Change |
|--------|-----------|------------|------------|
| MRR | $X | $X | +X% |
| Active Users | X | X | +X% |
| Burn Rate | $X | $X | +/-X% |
| Runway | X months | X months | — |
| [Product KPI] | X | X | +X% |
ASKS (always include — make it easy for investors to help)
- Intros: "Looking to meet [specific person/role] at [specific company/fund]"
- Hiring: "Recruiting [specific role] — job description here: [link]"
- Advice: "Evaluating [specific decision] — would value your perspective"
Rule: max 3 asks. Be specific. "Help us with sales" is useless. "Intro to VP Ops at HCA Healthcare" is actionable.
RULES:
- Under 500 words total (investors skim, they don't read)
- Send on the same day each month (1st or 15th)
- Always include runway — even when it's uncomfortable
- Send to ALL investors, not just leads
- BCC investor list, use a mail merge tool
- Include a "reply to help" CTA at the bottom
Step 5: Data Room Checklist
Organize in a shared drive (Google Drive or Notion) with these folders:
01 — CORPORATE
[ ] Certificate of incorporation (current, with all amendments)
[ ] Bylaws (current version)
[ ] Cap table (Carta or spreadsheet, fully diluted)
[ ] Board minutes (all meetings to date)
[ ] Stockholder agreements (if any)
[ ] Investor rights agreement (if prior priced round)
[ ] SAFE/convertible note agreements (all outstanding)
[ ] 83(b) election filings (for all founders)
[ ] State registrations / qualifications
02 — FINANCIAL
[ ] Profit & loss statement (inception to date, monthly)
[ ] Balance sheet (current)
[ ] Cash flow statement (last 12 months, monthly)
[ ] Bank statements (last 6 months)
[ ] 18-month financial projection with assumptions
[ ] Burn rate analysis
[ ] Revenue breakdown by customer/product
[ ] AR/AP aging (if applicable)
03 — PRODUCT
[ ] Product demo video (2-3 minutes, current version)
[ ] Architecture overview (one-page diagram)
[ ] Product roadmap (6-12 months)
[ ] IP assignments (all founders and employees)
[ ] Open source audit (licenses used, compliance)
[ ] Technical due diligence prep doc
04 — TEAM & HR
[ ] Org chart (current + planned hires)
[ ] Employee agreements (template + executed)
[ ] Contractor agreements (all active)
[ ] Option plan (equity incentive plan document)
[ ] Option grant ledger
[ ] Key person bios / LinkedIn links
[ ] Offer letters (key hires)
05 — LEGAL
[ ] Material contracts (customers, vendors, partners)
[ ] Terms of service (current)
[ ] Privacy policy (current)
[ ] IP filings (patents, trademarks — if any)
[ ] Litigation summary (or confirmation of no pending litigation)
[ ] Insurance policies (D&O, E&O, general liability)
06 — COMPLIANCE (industry-specific)
Autograph / Healthcare:
[ ] HIPAA compliance documentation
[ ] BAA chain (all vendors handling PHI)
[ ] Security audit / SOC 2 status
[ ] Clinical validation data
[ ] FDA regulatory strategy (if applicable)
Vendly / Fintech:
[ ] Money transmission licenses or exemptions
[ ] PCI DSS compliance status
[ ] AML/KYC policy documentation
[ ] Country-specific regulatory filings
07 — METRICS & ANALYTICS
[ ] Cohort analysis (monthly cohorts, retention over time)
[ ] Retention curves (by segment if possible)
[ ] Growth charts (MRR, users, key product metric)
[ ] Funnel conversion rates (acquisition → activation → revenue)
[ ] NPS or satisfaction data (if collected)
[ ] Competitive win/loss analysis
RULES:
- Every document dated and version-labeled
- Update data room weekly during active raise
- Track who accesses what (Google Drive shows this)
- Never include passwords, API keys, or production credentials
- Keep a "data room ready" checklist in your project management tool
Step 6: Cap Table Scenarios
PRE-MONEY / POST-MONEY CALCULATION
Pre-money valuation = Post-money - Investment amount
Post-money valuation = Pre-money + Investment amount
Investor ownership = Investment / Post-money
Example:
Raising $2M on $10M pre-money
Post-money = $12M
Investor ownership = $2M / $12M = 16.67%
SAFE CONVERSION
SAFEs convert at the LOWER of:
1. Valuation cap / fully diluted shares = price per share at cap
2. Discount rate applied to priced round price
Example:
SAFE: $500K at $8M cap
Priced round: $2M at $12M pre-money ($14M post)
Price per share at round: $14M / 10M shares = $1.40
Price per share at cap: $8M / 10M shares = $0.80 ← lower, this applies
SAFE converts to: $500K / $0.80 = 625,000 shares
DILUTION MODELING
For each scenario, model:
Founder ownership after round
Employee option pool (typically 10-15% pre-money at seed, 15-20% at Series A)
Prior investor ownership after dilution
New investor ownership
Table format:
| Stakeholder | Pre-Round % | Post-Round % | Shares | Value at Post-Money |
|-------------|-------------|-------------|--------|---------------------|
| Founder 1 | X% | X% | X | $X |
| Founder 2 | X% | X% | X | $X |
| Option Pool | X% | X% | X | $X |
| SAFE Holders | — | X% | X | $X |
| New Investors | — | X% | X | $X |
OPTION POOL
Standard sizes by stage:
Pre-seed: 10% (or none — allocate at seed)
Seed: 10-15% (pre-money, investors will insist)
Series A: 15-20% (refresh + new hires)
Rule: negotiate pool size based on actual hiring plan for next 18 months
Rule: over-allocating option pool dilutes founders — push back with data
WATERFALL ANALYSIS
Model returns at different exit values:
| Exit Value | Preferred Return | Common Shares | Founder Payout | Investor Payout |
|------------|-----------------|---------------|----------------|-----------------|
| $10M | $X | $X | $X | $X |
| $25M | $X | $X | $X | $X |
| $50M | $X | $X | $X | $X |
| $100M | $X | $X | $X | $X |
Key terms that affect waterfall:
- Liquidation preference (1x non-participating is standard — reject >1x or participating)
- Participation rights (full participation = double-dip — resist this)
- Anti-dilution (broad-based weighted average is standard — reject full ratchet)
Step 7: Fundraising Pipeline
CRM STRUCTURE (use Notion, Airtable, or spreadsheet)
| Field | Description |
|-------|------------|
| Investor Name | Full name of partner/angel |
| Fund / Firm | Fund name, vintage if known |
| Stage | Fundraise stage they invest in |
| Check Size | Typical investment amount |
| Sector Focus | Relevant verticals (fintech, healthtech, sports, AI) |
| Status | Cold / Warm Intro / First Meeting / Partner Meeting / Diligence / Term Sheet / Closed |
| Warm Intro Source | Who makes the introduction |
| Last Contact | Date of last interaction |
| Next Step | Specific next action |
| Notes | Meeting notes, feedback received |
| Priority | A (strong fit) / B (good fit) / C (backup) |
OUTREACH SEQUENCE
1. Warm intro request (Day 0)
— Ask mutual connection for a double opt-in intro
— Provide a forwardable blurb: 3 sentences on company + why this investor
2. First meeting (Day 3-7)
— 30 minutes. Tell your story. Show traction. Gauge interest.
— End with: "What would you need to see to move forward?"
3. Follow-up materials (Day 7-8)
— Send deck + any requested data within 24 hours of meeting
4. Partner meeting (Day 14-21)
— Deeper dive. Bring metrics, product demo, customer references.
5. Diligence (Day 21-35)
— Open data room. Introduce to customers. Technical review.
6. Term sheet (Day 35-45)
— Review with lawyer. Negotiate key terms. Don't sign same day.
FOLLOW-UP CADENCE
During active raise:
- Never more than 5 business days between touches
- Always have a reason to follow up (new metric, new customer, press mention)
- "Just checking in" is not a follow-up — share something new
- If no response after 3 follow-ups, move to "passive" — revisit next round
PIPELINE RULES
- Target 50-80 investors in initial list for seed round
- Expect 20-30 first meetings from 50 outreach attempts
- Expect 5-10 serious conversations from 20 first meetings
- Expect 1-3 term sheets from 5 serious conversations
- Run a tight process: 6-8 weeks from first meeting to close
- Create urgency: batch meetings into 2-3 week windows
- Never give an exploding term sheet — but do set timeline expectations
Artifact Generation (Required)
Generate using Write:
Pitch deck outline: docs/pitch-deck-outline.md — slide-by-slide structure with talking points
Investor update: docs/investor-updates/{YYYY-MM}.md — monthly email template populated with current metrics
Data room index: docs/data-room-index.md — checklist of all required documents with status
Cap table model: docs/cap-table-model.md — pre/post money scenarios and SAFE conversion math
Fundraising pipeline: docs/fundraising-pipeline.md — CRM template with outreach sequence
Use WebSearch to research comparable rounds: "[sector] startup seed round 2025 [region]" to validate valuation expectations.
Step 8: Output Template
FUNDRAISING MATERIALS — [COMPANY NAME]
Round: [ROUND TYPE]
Target: $[AMOUNT]
Date: [TODAY]
DELIVERABLES GENERATED:
- [ ] Pitch deck ([X] slides, PDF format)
- [ ] Investor update template (monthly email)
- [ ] Data room structure (with checklist)
- [ ] Cap table model (pre/post money, dilution scenarios)
- [ ] Fundraising pipeline CRM template
- [ ] Outreach blurb (forwardable intro text)
KEY METRICS FOR DECK:
MRR: $[X] (growing [X]% MoM)
Users: [X] active
Runway: [X] months at current burn
LTV:CAC: [X]:1
VALUATION CONTEXT:
Target pre-money: $[X]M
Post-money: $[X]M
Investor ownership: [X]%
Founder dilution: [X]% → [X]%
RELATED SKILLS:
- /saas-financial-model — unit economics and projections for the deck
- /engineering-cost-model — infrastructure cost modeling for financial slides
- /market-research — TAM/SAM/SOM analysis for market size slide
- /legal-doc-scaffold — ToS, privacy policy for data room
- /burn-rate-tracker — runway scenarios for financial slides