I18n Adapt

4-Layer Adaptation Model

Layer 1: Text (Translation + Tone)

Tool: update_stripe_texts

Not just translation — adapt tone, formality, and cultural references:

Text expansion/contraction:

• Japanese: +20-40% vs English (more polite padding)
• German: +20-30%
• Chinese: -20-30% (denser characters)
• Arabic: +15-25%

Adjust text box sizes after translation to prevent overflow.

mcp_tool_call("landing_ai_mcp", "update_stripe_texts", {
  "user_token": token,
  "campaign_id": campaign_id,
  "updates_json": "[{\"index\": 0, \"headline\": \"新しいスキンケア体験\", \"subheadline\": \"お肌に寄り添う、やさしいケア\"}]"
})
// Use "index" (NOT "stripe_idx"), set fields directly (NOT "text_key"/"new_text")

Layer 2: Visual (Typography + Colors)

Tool: update_stripe_text_styling

mcp_tool_call("landing_ai_mcp", "update_stripe_text_styling", {
  "user_token": token,
  "campaign_id": campaign_id,
  "stripe_idx": 0,
  "styling_json": "{\"font_family\": \"Noto Sans JP\", \"line_height\": 1.8, \"font_size\": 36}"
})

Layer 3: Interaction (CTA + Layout)

Tool: update_image_layers, reorder_stripes

Layer 4: Cognitive (Trust + Social Proof)

Tool: regenerate_stripe (for major changes)

For significant cultural differences, regenerate the stripe entirely with culturally appropriate imagery:

mcp_tool_call("landing_ai_mcp", "regenerate_stripe", {
  "user_token": token,
  "campaign_id": campaign_id,
  "stripe_idx": 2  // testimonial stripe
})

RTL Handling (Arabic)

When adapting for Arabic:

1. Mirror layout: All visual elements flip horizontally
2. Text alignment: Right-aligned by default
3. CTA position: Left side (end of reading direction)
4. Progress indicators: Right → Left
5. Number formatting: Western numerals acceptable (Arabic numerals optional)
6. Homepage CSS: Add dir="rtl" + CSS logical properties

Uploading Culture-Specific Images

When adapting for a different culture, you may need to replace images (e.g., different spokesperson for different market, localized product packaging):

# Step 1: Get signed URL
mcp_tool_call("landing_ai_mcp", "get_asset_upload_url", {
  "user_token": token,
  "brand_id": brand_id,
  "filename": "japan-model.jpg",
  "asset_type": "spokesperson",
  "content_type": "image/jpeg"
})

# Step 2: Upload
# bash: curl -X PUT -H "Content-Type: image/jpeg" -T "/path/to/file.jpg" "{upload_url}"

# Step 3: Use in regeneration with cultural context
mcp_tool_call("landing_ai_mcp", "regenerate_stripe", {
  "user_token": token,
  "campaign_id": campaign_id,
  "stripe_idx": 0,
  "user_feedback": "Replace spokesperson with Japanese market model",
  "reference_image_urls_json": "[\"<public_url>\"]"
})

New Language Support

Typography notes for new locales:

• zh-CN: Use Noto Sans SC (Simplified Chinese). Line-height 1.6-1.8. Text is ~20-30% shorter than English.
• de: Standard Latin fonts work. Allow extra width for compound words (e.g., "Produktbeschreibung"). Hyphenation support recommended.
• id: Standard Latin fonts work. Diacritics minimal. Text length similar to English.
• ms: Standard Latin fonts work. Similar text length to English. Support for occasional Jawi (Arabic-derived script) in decorative elements.
• hi: Noto Sans Devanagari mandatory. Line-height 1.8-2.0 (tall ascenders/descenders). Larger font sizes needed (Devanagari glyphs are visually smaller). Text length +10-20% vs English.

Cultural Color Psychology

Colors carry different meanings across cultures. Always consider the target market before choosing a color palette.

Festival & Holiday Marketing Calendar

Plan marketing campaigns around these key cultural moments for maximum engagement.

Chinese Markets (zh-TW, zh-CN)

Japanese Market (ja)

Korean Market (ko)

Indonesian Market (id)

Indian Market (hi)

Malaysian Market (ms)

German Market (de)

Thai Market (th)

Vietnamese Market (vi)

Brazilian Market (pt)

Arabic Markets (ar)

Western / Global

Payment & Trust Preferences by Region

Understanding local payment methods and trust signals is critical for conversion optimization.

Image Diversity & Representation Guidelines

Ensuring imagery is culturally appropriate and representative for each target market.

People & Models

• Use models/people that represent the target culture — Audiences connect better with people who look like them. Use locally relevant models for each market.
• Avoid stereotypes — Do not use stereotypical cultural imagery (e.g., all Japanese people in kimonos, all Indians in traditional dress). Show modern, everyday life.
• Age representation — Consider the target demographic. Japan has an aging population; India has a young population. Reflect this in imagery.
• Gender representation — Be aware of cultural norms. Some markets are more conservative; others are progressive. Match the target audience's expectations.

Modesty & Dress Code Standards

Food Imagery Considerations

Gesture & Body Language Differences

General Image Best Practices

1. Hire local photographers/models when possible for authentic representation
2. Avoid AI-generating faces of specific ethnicities — it often produces stereotypical or unrealistic results
3. Test imagery with local focus groups before major campaigns
4. Seasonal context matters — Southern Hemisphere has opposite seasons (Brazil Christmas = summer)
5. Urban vs rural — Don't assume all markets are metropolitan; show appropriate settings for the target segment
6. Disability representation — Include people with disabilities naturally, not as tokens
7. Religious symbols — Use with extreme care and respect; when in doubt, omit

Workflow

1. Ask which locale(s) to adapt for
2. For each locale: a. Apply L1 (text translation + tone) — update_stripe_texts for each stripe b. Apply L2 (typography + colors) — update_stripe_text_styling c. Apply L3 (CTA + layout) — adjust if significant differences d. Apply L4 (trust signals) — regenerate stripes if needed
3. Verify results with get_stripe_detail
4. If adapting homepage too: update templates/i18n/{locale}.json and regenerate

SaleCraft Scope & Pricing (MUST READ)

Who We Serve

SaleCraft is for physical product sellers only (skincare, food, fashion, health, electronics, etc.).

• ✅ Physical products, single items, single purpose
• ❌ Software/SaaS, multi-purpose platforms, abstract services

If the user's product doesn't fit, politely redirect:

"SaleCraft 主要服務實體產品的行銷。你的需求可能更適合其他方案。"

Pricing — Tell Before You Act

1 USD = 30 pts | Minimum top-up: $20 = 600 pts

Text translation (update_stripe_texts) and styling changes are free. If stripe regeneration is needed for cultural adaptation, each regeneration costs 100 pts.

Top-up URL: https://salecraft.ai/{locale}/marketingx

Before ANY paid action:

1. Tell the user the estimated cost in pts
2. Check their balance: get_me(user_token) → credits
3. If insufficient, guide them to top-up URL
4. Get explicit confirmation before proceeding

Free Consultation Available

If the user seems unsure or is exploring, suggest the free consultation first:

"If you'd like, I can do a free marketing consultation first — just say 'I want a consultation' or use the saleskit skill."

Output

✅ Localized for [locale]!

Changes applied:
- L1 Text: All [N] stripes translated to [language]
- L2 Visual: Typography adjusted ([font], line-height [X])
- L3 Interaction: CTA position [adjusted/unchanged]
- L4 Cognitive: Trust signals [updated/regenerated/unchanged]

Campaign ID: [campaign_id] (localized version)

Want to adapt for another locale?