Signage Menu Board

Core Principle

The viewer should identify what is sold, what it costs, and what is featured within seconds.

Treat menu boards as glanceable retail signage, not document pages.

Required Inputs

Confirm or invent these before doing detailed layout work:

1. venue profile: name, concept, cuisine, service model, price position
2. brand profile: palette, typography direction, image style, tone
3. menu mode assumptions: breakfast, lunch, dinner, all-day, drinks, seasonal
4. screen context: landscape or portrait, number of screens, static or rotating
5. service and compliance needs: allergens, ordering notes, opening hours, QR prompt
6. runtime assumptions: static assets only or dynamic data with fallbacks

If several of these are missing, define them first instead of jumping into templates.

Workflow Summary

Follow this order unless the inputs are already settled:

1. Define venue — produce a concise venue profile that makes the menu believable.
2. Define brand system — produce a small brand profile that guides typography, colour, imagery, and price styling.
3. Model menu data — produce structured categories, items, prices, tags, and mode assumptions.
4. Plan screen inventory — decide whether the result is one screen or a small set of related screens.
5. Choose templates — assign a template to each screen and state why.
6. Check capacity and legibility — simplify before shrinking text or density.
7. Plan assets — define logo direction, image needs, and placeholder strategy.
8. Produce implementation guidance — define components, data shape, runtime notes, and exclusions.
9. Validate — check readability, consistency, and failure cases before final output.

See the reference files for detailed examples and expanded guidance.

Core Templates

Choose one of these templates and state it:

1. Feature Pair + Hero

Best for a small number of featured items.

• left: one or two featured menu cards
• right top: brand or category label
• right center: hero image or offer panel
• right bottom: service detail, phone, hours, or CTA

2. Category Columns

Best for broader menus with several items per category.

• top: brand and category band
• center: two to four columns by category
• bottom: service notes, allergens, or ordering detail

3. Promo Strip + Core Menu

Best when one promoted item must dominate without hiding the core menu.

• top or side: promo zone
• main field: compact category list
• footer: service and compliance notes

Portrait Variants

When the display is portrait (9:16), adapt the landscape templates:

Portrait: Feature Pair + Hero

• top: brand or category label
• center: hero image or offer panel (full width)
• bottom: one or two featured menu cards stacked vertically

Portrait: Category Columns

• top: brand and category band
• center: single column of categories, stacked vertically
• bottom: service notes, allergens, or ordering detail

For two or fewer categories, stack them. For three or more, use two narrow columns.

Portrait: Promo Strip + Core Menu

• top: promo zone (full width, landscape-cropped image)
• center: compact category list (single column)
• footer: service and compliance notes

Portrait is less forgiving than landscape. Reduce item count sooner.

Capacity Guidelines

• Maximum items per category: 8–12 for landscape, 6–8 for portrait.
• If a category exceeds the limit, split it or paginate with timed rotation.
• More items per screen reduces legibility — see signage-distance-legibility for minimum text sizes.

Price Hierarchy Rules

1. Price is usually the second-most important visual element after the item name.
2. Keep the price close to the item it belongs to.
3. Use a consistent price position within repeated item blocks.
4. Avoid decorative price treatments that reduce legibility.
5. Use stronger weight or scale for price only when it helps scan speed.
6. If multiple prices appear in one area, align them predictably.

Data Guidance

Prefer small, explicit data structures over freeform copy blobs.

At minimum, define:

• categories
• items
• prices
• tags or notes if needed
• featured items only when they are visually separated from the core list

See the references and seed JSON examples for fuller shapes.

Layout Constraints

• Keep menu item titles short and scannable.
• Avoid dense paragraph descriptions.
• Prefer one to three lines of supporting copy.
• Use imagery only when it reinforces the item hierarchy.
• Keep legal or service notes out of the primary focal area.

Embedded Signage Hardware Considerations

When the target is embedded signage hardware (e.g., BrightSign, ChromeOS kiosk, Raspberry Pi):

• prefer local or static image assets
• avoid carousels unless explicitly requested
• keep motion minimal and loop-safe
• ensure empty or missing-image states still look intentional

Output Contract

Produce, in order:

1. venue profile
2. brand profile
3. menu data shape
4. screen inventory
5. chosen template per screen
6. zone breakdown and hierarchy
7. price treatment rules used
8. asset brief or placeholder plan
9. UI component or implementation plan
10. runtime and fallback notes
11. exclusions made to protect readability

Do not skip directly to code unless the venue, brand, and data assumptions are already clear.

Evaluation Checklist

Before finalizing, check whether the result:

• makes item names and prices easy to find quickly
• uses a predictable repeated structure
• avoids document-style density
• preserves strong spacing and alignment
• would still work on a busy wall-mounted screen

Failure Conditions

Stop and simplify if:

• too many categories are being forced onto one screen
• portrait density is drifting toward landscape density
• price formatting is inconsistent
• brand tone and imagery clash
• multiple promos compete for attention
• the design only works by shrinking text too far
• one screen is being asked to carry content that should be split into a set

Reference Files

• Detailed workflow and examples — end-to-end flow, worked example, portrait example, simplification pattern
• Venue and brand guide — venue profile and brand-system decisions before layout
• Screen-system planning — screen inventory, template choice, mode planning, exclusions
• Runtime and QA guide — fallbacks, stress cases, review checklist
• assets/menu-board-seed-data/ — example venue, brand, and menu JSON files
• assets/menu-board-stress-data/ — deliberately bad content for testing portrait overflow, promo overload, quieter structural failures, and runtime-fragile data
• Stress case guide — maps each stress file to its intended end-to-end failure mode and review workflow
• assets/menu-board-stress-data/README.md — explains what each stress-case file is meant to test and which issues are automated versus manual review
• assets/prompt-templates/food-image-prompts.md — reusable prompt structure for hero, featured-item, and category-supporting imagery
• assets/prompt-templates/logo-direction-prompts.md — reusable prompt structure for venue wordmark and logo direction briefs
• scripts/generate-menu-seed.mjs — generate a starter venue, brand, and menu JSON pack
• scripts/stress-test-menu-content.mjs — detect long names, inconsistent prices, category overflow, and promo-overload signals before layout work
• scripts/generate-image-prompt-pack.mjs — turn venue, brand, and menu JSON into a prompt pack for imagery planning
• Script invocations — exact example commands for the helper scripts

Related Skills

• Use brightsign-signage-build when the menu board must also be packaged and verified as a BrightSign app.
• Use signage-distance-legibility for minimum text sizes — especially price and item name sizing.
• Use signage-safe-layout to ensure menu content respects safe margins on unknown displays.
• Use signage-content-fallbacks when menu data comes from an API that may fail.

Constraints

• Do not treat menu boards like dashboards or marketing landing pages.
• Do not rely on dense descriptions to explain the offer.
• Do not force all categories into one composition if the screen set should be split.
• Do not use promotional imagery that fights the item and price hierarchy.