What this is
A copywriting + information architecture skill based on Donald Miller’s StoryBrand framework, adapted for European sensibility:
- calm, confident, understated tone
- opportunity framing first (aspiration + clarity)
- fifth-grade reading level
- strict source-accuracy (no invented claims)
- BrandScript (SB7) + full homepage wireframe script
- reviews embedded with schema.org JSON-LD
How to use
- Set prompt.md as the skill/system prompt in Claude (or paste it into Cursor).
- Paste the complete website text (all pages) into the chat.
- Optionally add constraints (preferred CTA label, keep certain headings, etc.).
- The model must output in order:
A) Source Map
B) BrandScript (SB7)
C) Homepage wireframe script
D) QA checklist
Files
- SKILL.md: overview + required metadata (this file)
- : the actual master prompt