Master skill for writing organic, human-like blog content that ranks and converts. Combines copywriting, voice, marketing, and SEO.
The ultimate skill for creating blog content that sounds human, ranks organically, and converts readers.
This skill combines 5 specialized skills. Read them for deep knowledge:
| Skill | Purpose |
|---|---|
| blog-copywriting | Headlines, hooks, structure |
| organic-voice | Human-like writing, anti-AI |
| content-marketing | SaaS strategy, conversion |
| seo-fundamentals | Search optimization |
| geo-fundamentals | AI search optimization |
| Step | Action | Output |
|---|---|---|
| 1 | Identify target keyword | Primary + 2-3 secondary keywords |
| 2 | Analyze search intent | Understand what reader wants |
| 3 | Research competitors | Find gaps to fill |
| 4 | Map to customer journey | Awareness/Consideration/Decision |
| 5 | Draft outline | H1 → H2s → key points |
| Step | Action | Reference Skill |
|---|---|---|
| 1 | Craft headline | blog-copywriting §1 |
| 2 | Write hook (first 2 sentences) | blog-copywriting §2 |
| 3 | Structure with H2/H3 | blog-copywriting §3 |
| 4 | Apply organic voice throughout | organic-voice §2-6 |
| 5 | Add value proposition elements | content-marketing §4 |
| 6 | Place strategic CTAs | content-marketing §6 |
| Step | Action | Reference Skill |
|---|---|---|
| 1 | SEO elements (title, meta, H1) | seo-fundamentals §4 |
| 2 | Internal/external linking | seo-fundamentals §4 |
| 3 | GEO elements (FAQ, data, quotes) | geo-fundamentals §5 |
| 4 | Schema markup | seo-fundamentals §5 |
| Step | Action | Reference |
|---|---|---|
| 1 | Run Anti-AI Checklist | Below |
| 2 | Run Quality Rubric | Below |
| 3 | Read aloud test | Does it sound human? |
Generate a cover image using the generate_image tool.
Prompt Template:
Modern, professional blog cover image for: "[BLOG_TITLE]"
Style: Clean, minimalist, abstract illustration
Theme: [KEY_VISUAL_THEME]
Colors: Vibrant gradients (avoid purple), blues, teals, oranges
No text overlay. High quality, 16:9 aspect ratio.
Execution:
generate_image tool with the above promptpublic/blog-covers/[slug].webpFallback Prompt (when limit exceeded):
🎨 Cover Image Prompt (generate manually):
---
Title: [BLOG_TITLE]
Prompt: [FULL_PROMPT_FROM_TEMPLATE_ABOVE]
Suggested size: 1200x630px (16:9)
Save to: public/blog-covers/[slug].webp
---
Blog Data File: scripts/blog_data.js
Seed Script: scripts/seed_blogs.js
Step 1: Add blog entry to blog_data.js
{
"title": "[BLOG_TITLE]",
"slug": "[url-safe-slug]",
"excerpt": "[150-char compelling excerpt]",
"content": "[FULL_MARKDOWN_CONTENT]",
"coverImage": "/blog-covers/[slug].webp" // Local path or assets URL
}
Step 2: Run seed script
node scripts/seed_blogs.js
Step 3: Verify
Use this checklist when writing a new blog:
generate_image toolpublic/blog-covers/[slug].webpscripts/blog_data.jsnode scripts/seed_blogs.jsRun this before EVERY publish:
Read the intro aloud. Would you say this to a friend over coffee? If no → Rewrite until yes.
| Rule | Details |
|---|---|
| Max 3 links per blog | Don't over-link. Quality over quantity. |
| Paragraph text only | Links go ONLY in body paragraphs |
| No links in | Headlines, subheadings, bullet points, CTAs |
| ✅ Do | ❌ Don't |
|---|---|
| Link keywords naturally in sentences | Link in H1, H2, H3 headings |
| Use descriptive anchor text | Link in bullet point items |
| Spread links across the post | Cluster all links in one section |
| Good | Bad |
|---|---|
| "best bookmark manager tools" | "click here" |
| "organize your browser tabs" | "this article" |
| "Markify's tagging feature" | "learn more" |
Score each element 1-5, target: 35+ total
| Element | 1 (Poor) | 5 (Excellent) | Score |
|---|---|---|---|
| Headline | Generic, no hook | Specific, curiosity-inducing | |
| Hook | Boring, slow start | Grabs attention in 2 sentences | |
| Structure | Wall of text | Clear H2s, scannable | |
| Voice | Robotic, AI-like | Conversational, personal | |
| Value | Fluff, obvious info | Actionable, unique insights | |
| SEO | No optimization | Keywords natural, schema added | |
| CTA | None or weak | Clear, benefit-focused | |
| Credibility | No proof | Data, examples, expertise shown |
Minimum passing: 32/40 (80%)
| Attribute | Description |
|---|---|
| Helpful | Like a friend who happens to be organized |
| Direct | No fluff, get to the point |
| Relatable | We've had bookmark chaos too |
| Smart | Knowledgeable but not academic |
| Light | Occasional humor, never stuffy |
| ❌ Not Markify | ✅ Markify Voice |
|---|---|
| "Leverage our AI-powered solution" | "Let our AI handle the organizing" |
| "Optimize your workflow" | "Find anything in seconds" |
| "Users benefit from..." | "You'll love how..." |
| "Markify is a bookmark manager" | "Markify saves your links—and your sanity" |
| Topic | Messaging |
|---|---|
| Problem | Bookmark chaos, lost links, wasted time |
| Solution | Smart organization that works automatically |
| Outcome | Find anything instantly, never lose a link |
| Differentiator | AI-powered, beautifully simple |
# How to [Achieve Specific Outcome]
[Hook: 2-sentence pain point or question]
[Promise: What they'll learn/achieve]
## Why [Topic] Matters
[Brief context, connect to their pain]
## Step 1: [Action]
[Explanation + screenshot/example]
## Step 2: [Action]
[Explanation + screenshot/example]
## Step 3: [Action]
[Explanation + screenshot/example]
## Pro Tips
- Tip 1
- Tip 2
## Wrapping Up
[1-2 sentence summary]
[CTA: Try Markify / Related post]
## FAQ
### Q1?
A1.
### Q2?
A2.
# [Product A] vs [Product B]: Which Is Better in 2025?
[Hook: "Choosing between X and Y? Here's what you need to know."]
## Quick Verdict
[Winner + 1-sentence reason for readers in a hurry]
## Overview
| Feature | [Product A] | [Product B] |
|---------|-------------|-------------|
| ... | ... | ... |
## [Comparison Point 1]
[Analysis]
## [Comparison Point 2]
[Analysis]
## [Comparison Point 3]
[Analysis]
## Who Should Use [Product A]?
[Ideal user profile]
## Who Should Use [Product B]?
[Ideal user profile]
## Final Verdict
[Recommendation + CTA]
| Mistake | Fix |
|---|---|
| Starting with product | Start with the reader's problem |
| Too formal | Write conversationally |
| No personal examples | Add 1-2 "I/we" experiences |
| Generic advice | Add specific, actionable steps |
| Wall of text | Break up every 2-3 sentences |
| Weak ending | Summarize value + clear CTA |
| AI clichés | Run banned phrases check |
Remember: The best blog post is one that helps the reader AND sounds like it came from a real person who cares about them.