06 Ads Copy

Generate for each ad group:

Headlines (15 variants — max. 30 characters each):

• 5 based on the avatar's problem/pain
• 5 based on the benefit/result
• 3 based on the differentiating proposition
• 2 with a call to action

Descriptions (4 variants — max. 90 characters each):

• 2 focused on benefit + CTA
• 2 focused on objection + solution

Suggested keywords:

• 10 high-intent keywords (buyer keywords)
• 10 informational keywords (for lead capture)
• 5 brand/competitor keywords (if applicable)
• Recommended negative keywords list

Ad extensions

• 5 sitelinks with text + description
• 4 callouts (short credibility phrases)
• 2 structured snippets

Step 3 — Meta Ads

Image/carousel ad (feed)

For each variant generate:

• Primary text: 125 characters (short version) + long version (up to 500)
• Ad headline: max. 27 characters
• Link description: max. 30 characters
• CTA button: [Learn More / Sign Up / Shop Now / etc.]
• Visual concept: description of what image/graphic accompanies it

Video ad (reel / story)

For each variant generate:

• Hook for the first 3 seconds (on-screen text or spoken phrase)
• Full video script (15–30 seconds)
• Post caption (text below the video)
• Production directions (what to show on screen at each moment)

A/B test variant sets

Generate 3 distinct campaign angles:

• Angle 1 — Pain: Opens with the avatar's most painful problem
• Angle 2 — Aspiration: Opens with the desired result/life
• Angle 3 — Credibility/Proof: Opens with a data point or client result

Step 4 — Quality criteria

• Google Ads headlines have real variety (not the same message paraphrased)
• No ad violates Meta policies (no unsupported medical, financial, or other claims)
• Video hooks start with pain, curiosity, or data — never with "Hi, I'm..."
• Meta text has short paragraphs (max. 2 lines) with frequent line breaks
• Keywords have a mix of suggested match types (exact, phrase, broad match modifier)

Step 5 — Save

funnel_output/06_ads_copy.md