Content Engine

If the user wants a specific voice, build a voice profile from real examples before writing. Use brand-voice as the canonical workflow when voice consistency matters across more than one output.

Voice Handling

brand-voice is the canonical voice layer.

Run it first when:

• there are multiple downstream outputs
• the user explicitly cares about writing style
• the content is launch, outreach, or reputation-sensitive

Reuse the resulting VOICE PROFILE here instead of rebuilding a second voice model. If the user wants Affaan / ECC voice specifically, still treat brand-voice as the source of truth and feed it the best live or source-derived material available.

Hard Bans

Delete and rewrite any of these:

• "In today's rapidly evolving landscape"
• "game-changer", "revolutionary", "cutting-edge"
• "here's why this matters" unless it is followed immediately by something concrete
• ending with a LinkedIn-style question just to farm replies
• forced casualness on LinkedIn
• fake engagement padding that was not present in the source material

Platform Adaptation Rules

X

• open with the strongest claim, artifact, or tension
• keep the compression if the source voice is compressed
• if writing a thread, each post must advance the argument
• do not pad with context the audience does not need

LinkedIn

• expand only enough for people outside the immediate niche to follow
• do not turn it into a fake lesson post unless the source material actually is reflective
• no corporate inspiration cadence
• no praise-stacking, no "journey" filler

Short Video

• script around the visual sequence and proof points
• first seconds should show the result, problem, or punch
• do not write narration that sounds better on paper than on screen

YouTube

• show the result or tension early
• organize by argument or progression, not filler sections
• use chaptering only when it helps clarity

Newsletter

• open with the point, conflict, or artifact
• do not spend the first paragraph warming up
• every section needs to add something new

Repurposing Flow

1. Pick the anchor asset.
2. Extract 3 to 7 atomic claims or scenes.
3. Rank them by sharpness, novelty, and proof.
4. Assign one strong idea per output.
5. Adapt structure for each platform.
6. Strip platform-shaped filler.
7. Run the quality gate.

Deliverables

When asked for a campaign, return:

• a short voice profile if voice matching matters
• the core angle
• platform-native drafts
• posting order only if it helps execution
• gaps that must be filled before publishing

Quality Gate

Before delivering:

• every draft sounds like the intended author, not the platform stereotype
• every draft contains a real claim, proof point, or concrete observation
• no generic hype language remains
• no fake engagement bait remains
• no duplicated copy across platforms unless requested
• any CTA is earned and user-approved

Related Skills

• brand-voice for source-derived voice profiles
• crosspost for platform-specific distribution
• x-api for sourcing recent posts and publishing approved X output