Employee communications platform integration and analytics
The Internal Communications Platform skill provides employee communications platform integration and analytics capabilities. This skill enables multi-channel employee communications, engagement tracking, and internal communications optimization.
const internalChannelConfig = {
channels: {
intranet: {
platform: 'Staffbase',
purpose: 'Official news and resources',
governance: 'comms-owned',
frequency: 'daily'
},
teams: {
platform: 'Microsoft Teams',
purpose: 'Real-time collaboration and alerts',
governance: 'distributed',
frequency: 'real-time'
},
email: {
platform: 'Poppulo',
purpose: 'Important announcements and newsletters',
governance: 'comms-approved',
frequency: 'weekly-newsletter'
},
video: {
platform: 'Stream',
purpose: 'Town halls and leadership messages',
governance: 'comms-produced',
frequency: 'monthly'
}
},
contentTypes: {
companyNews: { channels: ['intranet', 'email'], approval: 'required' },
executiveMessages: { channels: ['intranet', 'email', 'video'], approval: 'executive' },
hrUpdates: { channels: ['intranet', 'teams'], approval: 'hr-comms' },
crisisAlerts: { channels: ['all'], approval: 'crisis-team' }
},
analytics: {
tracking: ['views', 'reads', 'engagement', 'shares'],
reporting: 'weekly',
benchmarks: 'internal-industry'
}
};
const communicationCampaign = {
campaign: 'Annual Benefits Enrollment 2026',
objectives: [
'Ensure all employees aware of enrollment period',
'Drive completion of enrollment by deadline',
'Reduce HR inquiries through clear information'
],
audiences: {
allEmployees: { count: 5000 },
newHires: { count: 450, specialContent: true },
managers: { count: 500, toolkitRequired: true }
},
channels: [
{ channel: 'email', content: 'enrollment-announcement', day: 1 },
{ channel: 'intranet', content: 'benefits-hub-launch', day: 1 },
{ channel: 'teams', content: 'reminder-post', day: 7 },
{ channel: 'email', content: 'deadline-reminder', day: 14 },
{ channel: 'video', content: 'benefits-overview-webinar', day: 5 }
],
metrics: {
emailOpenRate: 78,
intranetPageViews: 12500,
webinarAttendance: 1200,
enrollmentCompletion: 94,
hrInquiries: 'reduced 25%'
}
};
This skill integrates with the following PR processes:
| Process | Integration Points |
|---|---|
| internal-communications-strategy.js | Strategy execution |
| change-management-communications.js | Change communications |
| town-hall-event-planning.js | Event support |
| employee-advocacy-program.js | Content distribution |
| Metric | Description | Target |
|---|---|---|
| Email Open Rate | Internal email opens | >70% |
| Intranet Engagement | Active users monthly | >60% |
| Content Readership | Articles read to completion | >40% |
| Channel Awareness | Employee awareness of channels | >90% |
| Satisfaction | Internal comms satisfaction | >75% |