Brand health measurement and tracking platform integration
The Brand Tracking Platform skill provides brand health measurement and tracking capabilities. This skill enables comprehensive brand performance monitoring, competitive benchmarking, and brand equity analysis.
const brandHealthDashboard = {
metrics: {
awareness: {
unaided: { current: 45, prior: 42, target: 50 },
aided: { current: 78, prior: 75, target: 85 },
topOfMind: { current: 22, prior: 20, target: 25 }
},
perception: {
favorability: { current: 68, prior: 65, target: 75 },
consideration: { current: 42, prior: 38, target: 50 },
preference: { current: 28, prior: 25, target: 35 }
},
loyalty: {
nps: { current: 35, prior: 32, target: 45 },
repeatPurchase: { current: 65, prior: 62, target: 70 },
recommendation: { current: 55, prior: 52, target: 65 }
}
},
attributes: {
innovative: { score: 72, change: '+3' },
trustworthy: { score: 68, change: '+1' },
quality: { score: 75, change: '+2' },
valueForMoney: { score: 62, change: '-1' }
},
competitive: {
'Our Brand': { awareness: 45, favorability: 68, nps: 35 },
'Competitor A': { awareness: 52, favorability: 65, nps: 38 },
'Competitor B': { awareness: 38, favorability: 60, nps: 30 }
},
tracking: {
frequency: 'quarterly',
methodology: 'online-panel',
sampleSize: 1000
}
};
| Process | Integration Points |
|---|---|
| brand-health-assessment.js | Full workflow |
| brand-positioning-development.js | Positioning tracking |
| voice-of-customer-program.js | Brand perception |
| Metric | Description | Target |
|---|---|---|
| Brand Awareness | Unaided brand recall | Growing |
| NPS | Net Promoter Score | Above industry |
| Consideration | Purchase consideration | Top 3 |
| Favorability | Brand favorability | >70% |