Lead Gen

• Website gaps = higher score
• High rating + low reviews = untapped potential
• Reference specific details from their site

Step 4: Output

CSV with: Company Name, Rating, Email, Phone, Website, Opportunity Score, Outreach Draft

• No email? Put "No email on site"
• Email leads get longer drafts + Gmail draft saved
• Contact form leads get shorter paste-ready messages

Save to ~/Desktop/ and open in Numbers.

Step 5: Gmail Drafts

For leads WITH emails, save draft via Himalaya: himalaya template save -f "[Gmail]/Drafts"

Compliance (US)

✅ You Can Do This

• Cold email businesses (B2B) - Legal under CAN-SPAM
• Use publicly listed contact info - From Google Maps, websites, directories
• Submit contact forms on websites - Completely fine
• Personalize with public business data - Ratings, services, location info
• Follow up 1-2 times if no response - Reasonable business practice
• Include your real name and business - Required by law

❌ Don't Do This

• Mass text cell phones without consent - Violates TCPA ($1,500+ per violation)
• Use auto-dialers without permission - Requires written consent
• Hide your identity or mislead - Illegal under CAN-SPAM
• Ignore opt-out requests - Must honor within 10 business days
• Buy random consumer phone lists - Only use publicly available business info
• Skip the unsubscribe link in emails - Required by CAN-SPAM

Legal Requirements for B2B Email:

• Real identity: Your actual business name and address
• Clear subject lines: No deceptive/misleading headers
• Unsubscribe option: Working opt-out mechanism
• Physical address: Your business street address or PO Box
• Prompt compliance: Honor opt-outs within 10 business days

Phone Number Usage:

• Reference only: Use for manual calls, not automated texting
• Manual outreach: Personal calls are generally acceptable for B2B
• No auto-dialing: Requires prior express written consent
• Respect preferences: Honor "do not call" requests immediately

Cost Management

Apify Pricing

• Free tier: $5/month = ~250 leads
• Cost per lead: ~$0.02 per business scraped
• Budget control: Agent reports costs before proceeding

Efficiency Tips

• Start with smaller batches (10-20 leads) to test
• Focus on high-opportunity cities first
• Reuse successful outreach templates

Integration with Other Skills

SEO Sub-Agent Herald

• Run SEO audits on generated leads
• Include audit links in outreach messages
• Upsell comprehensive SEO packages

Premium AI Agent Package

• Use leads for voice agent and chatbot demos
• Show custom demos during sales calls
• Bundle services for higher pricing

QMD Memory Backend

• Store lead interactions and responses
• Track conversion rates and follow-ups
• Build long-term client relationships

Best Practices

Lead Quality Over Quantity

• Focus on opportunity score 7-10 leads first
• Personalize outreach based on actual website content
• Follow up strategically based on response patterns

Ethical Outreach

• Provide genuine value in every message
• Respect business hours and communication preferences
• Focus on solving real problems, not just selling

Continuous Optimization

• Track which outreach messages convert best
• Refine scoring criteria based on results
• Expand to new industries and locations gradually

Example Usage

Basic Command:

find me 30 dentists in Austin

Full Mission Command:

You are now a Lead Generation Agent. Here is your mission:

WHAT I'M SELLING: AI SEO services that get businesses ranking on Google and appearing in ChatGPT, Perplexity, and AI search results
MY WEBSITE: https://blazing-mantra-ca47.here.now/
TARGET: Find 20 plumbing companies in London, UK

Output Format

CSV Structure

Company Name,Rating,Email,Phone,Website,Opportunity Score,Outreach Draft
"ABC Plumbing",4.8,[email protected],+1-555-123-4567,https://abcplumbing.com,9,"Hi there! I noticed your website..."

Gmail Draft Integration

When email addresses are found:

• Creates professional HTML email drafts
• Pre-fills subject line and body
• Ready for one-click sending from Gmail

This skill ensures compliant, effective lead generation that respects legal boundaries while maximizing business opportunities.35:["$","$L3b",null,{"content":"$3c","frontMatter":{"name":"lead-gen","description":"Scrape, enrich, score, and draft personalized outreach for business leads. Use when asked to "find leads", "generate leads", "scrape businesses", "prospect", "find clients", "outreach campaign", "cold email", "contact form outreach", or any lead generation task."}}]