This skill should be used when the user requests brand analysis, brand guidelines creation, brand audits, or establishing brand identity and consistency standards. It provides comprehensive frameworks for analyzing brand elements and creating actionable brand guidelines based on requirements.
This skill enables comprehensive brand analysis and guidelines creation. It analyzes brand requirements, identifies brand personality and positioning, and generates professional brand guidelines documents. The skill uses established brand frameworks including Jung's 12 archetypes and industry-standard brand identity principles.
When to Use This Skill
Use this skill when the user requests:
Brand analysis or brand audit
Creation of brand guidelines or brand standards
Brand identity development or refinement
Brand consistency evaluation
Brand positioning and differentiation analysis
Brand archetype identification
Recommendations for brand improvements
Documentation of existing brand elements
Core Workflow
Step 1: Determine Analysis Type
Identify what type of brand work is needed:
Skills relacionados
A. New Brand Development
Starting from scratch or rebranding
Requires comprehensive brand identity creation
Output: Complete brand guidelines document
B. Existing Brand Analysis
Analyzing current brand state
Identifying inconsistencies and gaps
Output: Brand analysis report with recommendations
C. Quick Brand Audit
Fast assessment of brand health
Checking for consistency issues
Output: Quick audit checklist with scores
D. Brand Guidelines Creation
Documenting existing brand elements
Formalizing standards and rules
Output: Professional brand guidelines
Step 2: Gather Brand Information
Collect relevant information based on analysis type. Use the questions from references/brand_analysis_framework.md as a guide.
Essential Information:
Brand name and tagline
Mission and vision statements
Core values
Target audience details
Industry and competitive context
Existing brand materials (if any)
Visual Identity Information:
Logo and variations
Color palette (with codes)
Typography (font families)
Imagery style preferences
Design elements
Voice and Messaging:
Brand personality traits
Tone of voice
Key messages
Value proposition
Language preferences
Additional Context:
Brand history and evolution
Customer perception
Competitive positioning
Business goals
Brand touchpoints
Step 3: Analyze Brand Archetype
Identify the brand's personality using the 12 archetypes framework from references/brand_archetypes.md.
Symptoms: No clear values, personality, or visual standards
Approach: Discovery → Define all elements → Document in guidelines
Output: Complete brand guidelines document
Scenario 3: Rebranding
Symptoms: Old brand doesn't fit current direction
Approach: Full analysis → Competitive positioning → New identity development
Output: Brand analysis report + New brand guidelines
Scenario 4: Brand Expansion
Symptoms: Entering new market or launching new product line
Approach: Review core brand → Adapt for new context → Extension guidelines
Output: Brand guidelines with extension sections
Tips for Effective Brand Analysis
Start with Why: Understanding purpose drives better brand decisions
Think Long-term: Brand should be enduring, not trendy
Stay Authentic: Brand must reflect true organizational values
Be Consistent: Repetition builds recognition
Consider Context: Brand exists in competitive and cultural context
Measure Impact: Track brand health metrics over time
Evolve Thoughtfully: Brands should evolve, but deliberately
Empower Team: Guidelines should enable, not restrict creativity