Marketing Content Lead Magnet

1. MANDATORY: Read Reference Files FIRST

BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md

What you will find:

• lead-magnet-patterns.md: Lead magnet post structures, value framing techniques, and CTA patterns
• hook-patterns.md: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
• trigger_words.md: Four categories of viral trigger words (from viral-hook-creator)

DO NOT PROCEED to Step 2 until you have read ALL three files and have the patterns loaded in context.

2. Check for Business Context

Check if FOUNDER_CONTEXT.md exists in the project root.

• If it exists: Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
• If it doesn't exist: Proceed using defaults from the "Defaults & Assumptions" section.

3. Analyze Input

From the user's requirements, extract:

• Lead magnet: What are they giving away? (framework, template, checklist, course, etc.)
• Credibility hook: What effort/research backs it? (X hours studying, X months building, X years experience)
• Inside contents: What does the lead magnet contain? (for the detailed version)
• Value anchor: Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
• Trigger word: What word should people comment? (default: relevant keyword in CAPS)
• Platform: Twitter/X or LinkedIn

For any missing information, apply defaults from Defaults & Assumptions or ask the user.

4. Generate Lead Magnet Posts

Step 4a: Generate Opening Hooks FIRST Using the hook patterns and trigger words from viral-hook-creator (read in Step 1), generate exactly 2 opening hook options:

1. Select 2 different patterns from hook-patterns.md that fit the lead magnet topic
2. Integrate 1-2 trigger words from trigger_words.md into each hook
3. Each hook should be 1-2 lines that create curiosity about the lead magnet

These hooks will serve as the opening lines for both post versions.

Step 4b: Build Complete Posts Using the best hook from 4a, create exactly 2 versions:

Version 1: Quick Format Structure:

[Opening hook from Step 4a]

[What you created from it]

[Value anchor - could charge $X / will charge $X soon]

Comment "[WORD]" and I'll send it to you for free (must be following)

Version 2: Detailed Format Structure:

[Opening hook from Step 4a]

[What you built from it]

Inside you'll find:

→ [Benefit/content 1]
→ [Benefit/content 2]
→ [Benefit/content 3]
→ [Benefit/content 4]

Want the full [playbook/framework/guide]?

Comment "[WORD]" and I'll send it to you.

(Must be following)

Platform Adaptation:

• Twitter/X: Use the standard CTA endings above
• LinkedIn: Replace the CTA ending with:

1. Connect with me
2. Comment "[WORD]"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

5. Format and Verify

• Structure output according to Output Format section
• Complete Quality Checklist self-verification before presenting output

Writing Rules

Hard constraints. No interpretation.

Core Rules

• Lead with the credibility hook (effort, time, research, experience)
• Use specific numbers: "73 hours" not "many hours", "3 months" not "a long time"
• Value anchor must feel real and justified
• Trigger word should be relevant and memorable (usually the lead magnet type in CAPS)
• "Must be following" is required for Twitter/X (enables DMs)
• Keep it conversational, not salesy
• No emojis
• No hashtags in the main copy

Format-Specific Rules

• Quick Format: 4-5 short paragraphs max. Punchy. Gets to the CTA fast.
• Detailed Format: Always use arrows (→) for the list. 3-5 bullet points. Each bullet is a specific benefit or content piece.

Platform-Specific Rules

• Twitter/X:

  • Character limit doesn't apply (this is a thread opener or long post)
  • End with: Comment "[WORD]" and I'll send it to you for free (must be following)
  • OR: Like + Comment "[WORD]" and it's yours for free. (Must be following so I can DM you)

• LinkedIn:

  • Professional but still direct
  • End with the numbered CTA format:

    1. Connect with me
    2. Comment "[WORD]"
    
    I'll send it straight to your DMs.
    
    P.S. Repost for priority in the queue
    

Opening Hook Rules

• Opening hooks MUST use patterns from viral-hook-creator's hook-patterns.md
• Integrate 1-2 trigger words from trigger_words.md
• Each hook should create curiosity and establish credibility in 1-2 lines
• Common patterns that work well for lead magnets: Authority Credibility, Data-Driven Insight, Time Investment

Value Anchor Patterns

• "Could easily charge $X for this."
• "Will charge $X for it in Y days."
• "This would cost $X from a consultant."
• "Normally $X. Free for the next 48 hours."

Output Format

## Lead Magnet Brief
**Lead magnet:** [What they're giving away]
**Credibility:** [The effort/research/experience behind it]
**Value anchor:** [$X or scarcity framing]
**Trigger word:** [WORD]
**Platform:** [Twitter/X or LinkedIn]

---

## Opening Hook Options
(Generated using viral-hook-creator patterns)

### Hook 1: [Pattern Name]
[Hook text - 1-2 lines]

### Hook 2: [Pattern Name]
[Hook text - 1-2 lines]

---

## Version 1: Quick Format

[Full post using Hook 1 or 2 as opener]

---

## Version 2: Detailed Format

[Full post using Hook 1 or 2 as opener]

Example (Twitter/X):

## Lead Magnet Brief
**Lead magnet:** Product Hunt launch checklist (Claude Skill)
**Credibility:** 3 months studying every #1 Product Hunt launch
**Value anchor:** Could charge $99
**Trigger word:** SKILL
**Platform:** Twitter/X

---

## Opening Hook Options
(Generated using viral-hook-creator patterns)

### Hook 1: Authority Credibility
I spent 3 months studying every #1 Product Hunt launch.

### Hook 2: Data-Driven Insight
I analyzed 247 Product Hunt launches that hit #1. Here's what they all had in common.

---

## Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

Comment "SKILL" and I'll send it to you for free (must be following)

---

## Version 2: Detailed Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a Claude Skill that creates a personalized launch checklist based on YOUR product.

Inside you'll find:

→ Pre-launch timeline with exact tasks for each day
→ Hunter outreach templates that actually get responses
→ Community building tactics the top launches used
→ Launch day hour-by-hour checklist

Want the full playbook?

Comment "SKILL" and I'll send it to you.

(Must be following)

Example (LinkedIn):

## Version 1: Quick Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a tool that gives you a personalized launch checklist based on YOUR product.

Could easily charge $99 for this.

1. Connect with me
2. Comment "SKILL"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

---

## Version 2: Detailed Format

I spent 3 months studying every #1 Product Hunt launch.

Then I built a tool that creates a personalized launch checklist based on YOUR product.

Inside you'll find:

→ Pre-launch timeline with exact tasks for each day
→ Hunter outreach templates that actually get responses
→ Community building tactics the top launches used
→ Launch day hour-by-hour checklist

Want the full playbook?

1. Connect with me
2. Comment "SKILL"

I'll send it straight to your DMs.

P.S. Repost for priority in the queue

References

These files MUST be read using the Read tool before generating posts (see Step 1):

Why this matters: Lead magnet posts need two things: (1) a viral opening hook that stops the scroll, and (2) a clear value-to-action structure. Hook patterns create the initial curiosity. Lead magnet patterns convert that attention into comments.

Quality Checklist (Self-Verification)

Before finalizing output, verify ALL of the following:

Pre-Execution Check

• I read ./references/lead-magnet-patterns.md before generating posts
• I read ../viral-hook-creator/references/hook-patterns.md before generating hooks
• I read ../viral-hook-creator/references/trigger_words.md before generating hooks
• I have hook patterns, trigger words, value anchors, and CTA formats in context

Opening Hook Check

• Generated exactly 2 opening hook options
• Each hook uses a DIFFERENT pattern from hook-patterns.md
• Each hook contains 1-2 trigger words from trigger_words.md
• Hooks are 1-2 lines that create curiosity

Content Check

• Opening hook uses specific numbers (hours, months, years)
• Value anchor feels real and justified
• Trigger word is relevant and in CAPS
• Quick format is punchy (4-5 short paragraphs max)
• Detailed format uses arrows (→) for the list
• Detailed format has 3-5 specific bullet points

CTA Check

• Twitter/X posts end with proper "Comment + must be following" CTA
• LinkedIn posts end with numbered CTA format + "P.S. Repost" line
• Trigger word matches in CTA

Writing Check

• No emojis
• No hashtags in main copy
• Conversational tone, not salesy
• Active voice throughout

Output Check

• Both versions are complete
• Brief accurately summarizes input
• Platform-appropriate CTAs applied

If ANY check fails → revise before presenting.

Defaults & Assumptions

Use these unless the user overrides:

• Platform: Twitter/X (most common for lead magnet giveaways)
• Trigger word: The lead magnet type in CAPS (e.g., "FRAMEWORK", "CHECKLIST", "TEMPLATE")
• Value anchor: "Could easily charge $99 for this" (safe default)
• Credibility format: Time-based ("I spent X hours/months...")
• Bullet count: 4 items for detailed format
• Tone: Confident, direct, generous

If the user doesn't provide what's inside the lead magnet, ask for 3-5 key benefits or contents before generating the detailed version.