Talking Head

Characteristics:

• Professional attire (business casual or formal)
• Polished appearance
• Direct eye contact
• Confident demeanor
• Studio or professional setting

Prompt Template:

Professional presenter, [clothing description], [hair/makeup style], 
direct eye contact with camera, confident expression, [background], 
professional lighting, cinematic quality, 4K, high-end production

Type 2: UGC Creator

Use For: Testimonials, authentic content, relatable messaging

Characteristics:

• Casual attire
• Natural appearance
• Authentic expression
• Relatable demeanor
• Natural or casual setting

Prompt Template:

UGC creator, [casual clothing], natural appearance, authentic expression, 
engaging with camera, [background], natural lighting, professional quality, 4K

Type 3: Expert/Influencer

Use For: Authority content, thought leadership, reviews

Characteristics:

• Polished but approachable
• Confident presence
• Professional setting
• Authoritative demeanor
• High production quality

Prompt Template:

Expert presenter, [professional casual clothing], polished appearance, 
confident expression, engaging with camera, [professional background], 
professional lighting, cinematic quality, 4K, high-end production

Type 4: Lifestyle Creator

Use For: Lifestyle content, product usage, day-in-the-life

Characteristics:

• Stylish, aspirational attire
• Polished appearance
• Engaging expression
• Lifestyle setting
• Aesthetic focus

Prompt Template:

Lifestyle creator, [stylish clothing], polished appearance, 
engaging expression, [lifestyle setting], aesthetic lighting, 
professional quality, 4K, Instagram-worthy

Clothing and Styling

Clothing Style 1: Business Professional

"Business suit, dress shirt, tie, professional appearance, 
corporate aesthetic, polished, formal"

Clothing Style 2: Business Casual

"Business casual, blazer, dress shirt, professional appearance, 
approachable, polished"

Clothing Style 3: Casual

"Casual clothing, comfortable, relatable, authentic appearance, 
approachable, friendly"

Clothing Style 4: Stylish Casual

"Stylish casual, fashionable clothing, polished appearance, 
aspirational, modern aesthetic"

Clothing Style 5: Industry-Specific

"[Industry] attire, [specific clothing], professional appearance, 
credible, authentic to industry"

Background Options

Background 1: Studio

"Professional studio background, neutral gray or white, 
subtle texture, professional lighting, clean aesthetic"

Background 2: Office

"Professional office setting, blurred background, 
modern office aesthetic, professional environment"

Background 3: Home Office

"Home office setting, professional background, 
modern, clean, organized, professional appearance"

Background 4: Lifestyle Setting

"[Specific setting], lifestyle aesthetic, 
authentic environment, relevant to content"

Background 5: Branded

"Branded background, [brand colors], branded elements, 
professional, consistent with brand"

Lighting and Composition

Lighting Style 1: Studio Lighting

"Professional studio lighting, key light, fill light, 
even illumination, professional quality, no harsh shadows"

Lighting Style 2: Natural Lighting

"Natural lighting, soft diffused light, 
golden hour if possible, warm tones, professional quality"

Lighting Style 3: Cinematic Lighting

"Cinematic lighting, dramatic lighting, 
professional setup, high-end production, moody aesthetic"

Framing 1: Close-Up

"Close-up framing, head and shoulders, 
intimate, engaging, direct eye contact"

Framing 2: Medium Shot

"Medium shot framing, head to waist, 
professional, engaging, balanced composition"

Framing 3: Wide Shot

"Wide shot framing, full body visible, 
context visible, environmental storytelling"

Complete Talking Head Prompts

Professional Educational Video

Professional presenter, business casual attire, 
polished appearance, direct eye contact, 
professional studio background, professional lighting, 
cinematic quality, 4K, high-end production, 
confident expression, engaging demeanor

UGC Testimonial Video

UGC creator, casual stylish clothing, natural appearance, 
authentic expression, engaging with camera, 
home or casual setting, natural lighting, 
professional quality, 4K, relatable and authentic

Expert Authority Video

Expert presenter, professional business casual clothing, 
polished appearance, confident expression, 
professional office or studio background, 
professional lighting, cinematic quality, 4K, 
authoritative and credible demeanor

Lifestyle Product Demo

Lifestyle creator, stylish casual clothing, 
polished appearance, engaging expression, 
lifestyle setting, aesthetic lighting, 
professional quality, 4K, demonstrating product, 
aspirational mood

Corporate Training Video

Corporate presenter, business professional attire, 
polished appearance, clear expression, 
corporate office background, professional lighting, 
high-end production, 4K, educational and clear

Script Considerations

Opening Hook (0-3 seconds)

- Grab attention immediately
- Establish credibility
- State clear value proposition
- Direct eye contact

Main Content (3-30 seconds)

- Deliver key message
- Use gestures naturally
- Maintain eye contact
- Speak clearly and confidently
- Show product/demo if relevant

Call-to-Action (Last 5 seconds)

- Clear next step
- Direct call-to-action
- Contact information or link
- Confident closing

How to Use This Skill

1. Choose Your Presenter Type — Which type matches your need?
2. Define Clothing and Styling — What should they wear?
3. Select Your Background — Where should they be?
4. Choose Lighting Style — What lighting fits your brand?
5. Plan Your Framing — How should they be framed?
6. Build Your Prompt — Combine all elements
7. Generate Concept — Use Image Generation for key frames
8. Plan Production — Outline video sequence

Integration with Other Skills

Talking Head works with:

• Creative Strategist — Your style guide informs presenter styling
• Image Generation — Generate key frames for video
• Brand Asset — Use brand elements in background
• Social Graphics — Video stills become social assets

Production Tips

Eye Contact: Presenter should look directly at camera
Lighting: Professional lighting is crucial
Audio: Clear audio is essential (not covered in this skill)
Framing: Keep presenter in frame, not too close or far
Clothing: Choose colors that contrast with background
Authenticity: Match presenter type to content and audience
Length: Keep videos concise (15-60 seconds for social)

Pro Tips

Consistency: Use same presenter for brand consistency
Branding: Incorporate brand colors and elements
Authenticity: Match presenter type to message
Engagement: Direct eye contact and natural gestures
Quality: Professional lighting and composition
Pacing: Match pacing to content type
Testing: Test different presenter styles and settings

Common Pitfalls

Poor Lighting — Lighting is crucial for professional quality
Wrong Presenter Type — Match presenter to content and audience
Awkward Framing — Ensure presenter is properly framed
Inconsistent Styling — Match to your Creative Strategist guide
Distracting Background — Background should support, not distract
Low Production Quality — Invest in professional appearance
Unclear Message — Make content purpose clear

Troubleshooting

Presenter Looks Unprofessional

• Upgrade clothing to match presenter type
• Improve lighting and composition
• Add "professional," "polished," "credible" to prompt
• Choose appropriate background

Background Too Distracting

• Use neutral background instead
• Blur background more
• Simplify background elements
• Focus attention on presenter

Lighting Looks Harsh

• Use "soft lighting," "diffused light"
• Add "professional lighting setup"
• Specify "no harsh shadows"
• Use "natural lighting" if appropriate

Framing Feels Off

• Adjust framing (close-up, medium, wide)
• Ensure presenter is centered
• Check eye line with camera
• Ensure proper headroom

Next Steps

Once you've planned your talking head videos, you have completed all 7 creative skills. Use the Orchestrator skill from the marketing package to manage all your creative assets.