Reddit Ads platform help — campaign setup, subreddit targeting, ad formats (Image, Video, Carousel, Conversation, Product, Free-Form, AMA, Takeover, Interactive, Max), Reddit Pixel, Conversions API (CAPI), Lead Gen Ads, Business Manager, bidding strategy, audience building, conversion tracking. Use when Reddit ad ROAS is underperforming, you're not sure which subreddits to target, the Reddit Pixel isn't tracking conversions, your ads get downvoted or feel off-tone for Reddit, or you can't figure out the right bidding strategy. Do NOT use for general retargeting strategy (use /sales-retargeting), B2B advertising strategy across tools (use /sales-b2b-advertising), or organic Reddit marketing (out of scope).
Help the user with Reddit Ads platform questions — from campaign setup and subreddit targeting through ad creative, Reddit Pixel/CAPI tracking, audience building, bidding, and optimization.
If references/learnings.md exists, read it first for accumulated knowledge.
Ask the user:
What area of Reddit Ads do you need help with?
What's your campaign objective?
What are you trying to accomplish? (describe your specific goal or question)
If the user's request already provides most of this context, skip directly to the relevant step. Lead with your best-effort answer using reasonable assumptions (stated explicitly), then ask only the most critical 1-2 clarifying questions at the end.
If the request maps to a specialized skill, route:
/sales-retargeting/sales-b2b-advertising/sales-funnel/sales-intent/sales-integrationOtherwise, answer directly using the reference below.
Read references/platform-guide.md for detailed module documentation, pricing, integrations, and data model.
You no longer need the platform guide details — focus on the user's specific situation.
Reddit users are hostile to traditional advertising. Successful ads feel like native posts:
Reddit ads work best as part of a broader funnel:
Best-effort from research — review these, especially items about plan-gated features and integration gotchas that may be outdated.
Reddit users downvote and mock bad ads — unlike Meta or Google, Reddit ads have a comment section. Poorly crafted ads generate visible negative feedback that other users see. This is the biggest risk unique to Reddit advertising. Monitor comments and respond authentically.
96% of Reddit conversions are view-through, not click-through — if you only measure last-click attribution, Reddit will look like it doesn't work. Use view-through attribution windows or run lift studies. Reddit's impact often shows up as increased branded search on Google.
API access requires whitelisting — the Reddit Ads API v3 is not self-serve. You must contact your Reddit sales representative to get API access. Self-serve advertisers are limited to the Ads Manager UI.
Subreddit targeting audience estimates are unreliable — Reddit's audience size estimator often breaks for small audiences or bid-capped campaigns. Launch and check actual delivery rather than relying on estimates.
Don't optimize in the first 72 hours — Reddit's algorithm needs time to stabilize delivery. Making changes too early resets the learning period. Wait at least 3-7 days before drawing conclusions.
Conversation placement ads are 15-30% cheaper — ads placed within comment threads cost less than feed placements and reach engaged users. Test conversation placement alongside feed placement in separate ad groups.
Max Campaigns use AI targeting — if you enable Max Campaigns, Reddit controls targeting and creative optimization. Good for beginners but you lose granular subreddit control. Don't use Max if you need precise audience control.
references/learnings.md with today's date./sales-retargeting — Retargeting strategy across all platforms (website visitor retargeting, cart recovery, cross-channel remarketing)/sales-b2b-advertising — B2B account-based advertising strategy (ABM ads, LinkedIn, display, audience building)/sales-funnel — Funnel strategy (Reddit as a traffic source for lead magnet, webinar, or sales page funnels)/sales-intent — Buying signals and account prioritization (Reddit engagement as a signal)/sales-integration — Connecting Reddit Ads to CRM, email platforms, and other tools via Zapier/API/sales-adroll — AdRoll platform help (cross-channel retargeting including Reddit traffic)/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-doUser says: "I want to run my first Reddit ad campaign for our project management SaaS. Where do I start?" Skill does: Walks through the first campaign setup checklist. Recommends starting with a Traffic objective targeting subreddits like r/projectmanagement, r/productivity, r/startups. Suggests Free-Form ad format with honest, first-person copy. Sets budget at $50/day for 2 weeks. Installs Reddit Pixel + CAPI for tracking. Plans creative that feels native — "I built this because Asana drove me crazy" style. Result: User has a complete launch plan with subreddit selection, creative direction, budget, and tracking setup.
User says: "My Reddit ads have a 1.2x ROAS after 3 weeks. How do I improve it?" Skill does: Diagnoses the bottleneck — is it CPM (targeting too broad), CTR (creative not resonating), or CVR (landing page issue)? Checks if Reddit Pixel + CAPI are both installed. Reviews attribution model — if using last-click, the true ROAS is likely higher (96% view-through). Recommends narrowing subreddit targeting, refreshing creative to feel more native, and testing Conversation placement for cheaper CPMs. Result: User has a specific optimization plan with metrics to track.
User says: "How do I set up Reddit Lead Gen Ads and push leads to HubSpot?" Skill does: Walks through Lead Gen Ad creation in Business Manager, form field configuration, Zapier integration setup (Reddit Lead Ads trigger → HubSpot Create Contact action). Recommends pre-fill fields to reduce friction. Sets up event tracking for lead quality measurement. Result: User has working Lead Gen → HubSpot pipeline with tracking.
Symptom: Pixel is installed but Events Manager shows no events Cause: Pixel code not on all pages, ad blockers preventing pixel fire, or event parameters misconfigured Solution: Use Reddit Pixel Helper extension to verify the pixel fires on each page. Check that event names match exactly (case-sensitive). Set up CAPI as backup — server-side tracking isn't affected by ad blockers. If using GTM, verify the tag fires on the correct trigger.
Symptom: Campaign approved but impressions are near zero Cause: Audience size below delivery threshold, bid too low for the auction, or targeting over-constrained Solution: Reddit recommends minimum 50,000 audience for consistent delivery. If targeting niche subreddits, increase bid above the suggested minimum. Remove layered targeting constraints — don't combine community + interest + demographic simultaneously. Try broader interest targeting first, then narrow once delivery stabilizes.
Symptom: Getting clicks but conversions are poor or ROAS is below 2x Cause: Could be attribution gap (view-through not counted), landing page mismatch, or wrong audience Solution: First, check attribution — switch to 1-day view + 28-day click window. If view-through conversions are high, your actual ROAS is better than reported. Second, ensure landing page matches ad creative tone — don't send Reddit users to a corporate-looking page after a casual ad. Third, segment by subreddit — some communities convert and others don't. Cut non-converters after 7-14 days. Fourth, ensure you have 50+ conversion events for Reddit's algorithm to optimize — below that, use manual bidding.