Multi-signal stacking and scoring framework for B2B outbound. Use when the user asks about signal stacking, compound scoring, scoring frameworks, action thresholds, response SLAs, signal prioritization, lead scoring, signal combinations, heat levels, or building a complete signal-based selling system. Do NOT use for a single specific signal type (use the dedicated sub-skill instead).
Multi-signal stacking is the highest-performing outbound strategy: 3+ signals = 35-40% reply rate vs 6-8% cold. This sub-skill covers the scoring framework, recency multipliers, action thresholds, response SLAs, and compound scoring logic.
{SKILL_BASE}/resources/signal-scoring.md for the complete scoring framework (weights, recency, thresholds, SLAs, plays){SKILL_BASE}/resources/examples/signal-campaigns/gtm-plays.md for 11 executable GTM plays and multi-channel coordination{SKILL_BASE}/resources/signal-detection-tools.md for 30-trigger quick reference with detection tools, timing windows, Clay credit costs, signal freshness rules (when signals expire), reliability tiers, and signal sources by data party (1st/2nd/3rd)| Approach | Reply Rate | Contract Value |
|---|---|---|
| Cold outreach (no signal) | 6-8% | Baseline |
| Single signal-based |
| 18-22% |
| 2-3x baseline |
| Multi-signal stacked (3+) | 35-40% | 3-4x baseline |
| Signal + ABM multi-touch | 36% meeting rate | Highest |
| Signal | Points |
|---|---|
| Demo/pricing request | 100 |
| 3+ pricing page visits in 7 days | 80 |
| Champion job change to target account | 75 |
| Multiple stakeholders from same account | 70 |
| Product trial signup | 65 |
| G2 comparison with competitors | 60 |
| 5+ website visits in 2 weeks | 50 |
| Signal | Points |
|---|---|
| Series A/B/C funding | 45 |
| Relevant job posting | 40 |
| Bombora topic surge (score 70+) | 40 |
| Case study download | 35 |
| LinkedIn engagement with your content | 30 |
| Webinar attendance | 25 |
| 3+ blog post visits | 20 |
| Signal | Points |
|---|---|
| Company news (expansion) | 15 |
| Single website visit | 10 |
| Industry report download | 10 |
| Email open (no click) | 5 |
| Social follow (no engagement) | 5 |
| Recency | Multiplier |
|---|---|
| Last 24 hours | 1.5x |
| Last 7 days | 1.2x |
| Last 14 days | 1.0x |
| Last 30 days | 0.7x |
| 30+ days ago | 0.3x |
| Score | Heat Level | Action | SLA | Owner |
|---|---|---|---|---|
| 150+ | Red Hot | Immediate manual outreach | < 1 hour | AE |
| 100-149 | Hot | Personalized sequence | < 24 hours | SDR |
| 50-99 | Warm | Automated nurture + SDR monitoring | < 72 hours | SDR + Marketing |
| 20-49 | Cool | Marketing nurture campaigns | This week | Marketing |
| 0-19 | Cold | Monitor for signal changes | Ongoing | System |
| Scenario | Signals | Calculation | Score | Heat |
|---|---|---|---|---|
| Red Hot | Pricing page (80) + Champion job change (75) + Bombora surge (40) | 80+75+40 | 195 | Red Hot |
| Very Warm | Funding (45) + Hiring (40) + 3 blog visits (20) | 45+40+20 | 105 | Hot |
| Warm | Website visit (10) + LinkedIn engagement (30) + Email click (15) | 10+30+15 | 55 | Warm |
| Cool | Blog visit (10) + Email open (5) | 10+5 | 15 | Cold |
Example 1: "Build me a complete signal scoring system"
-> Design 3-tier framework with 8-10 signals, assign weights from the table above, apply recency multipliers, define 5 heat levels with actions/SLAs/owners, recommend Clay for scoring automation, set monthly review cadence. Map each threshold to a GTM play from gtm-plays.md (e.g., Play 5 for hiring signals, Play 8 for competitor bad reviews, Play 9 for champion job changes).
Example 2: "A prospect has 3 signals firing - what do I do?" -> Calculate compound score: sum points for each signal, apply recency multipliers, map to heat level. 150+ = AE immediate outreach within 1 hour (see Play 9: Champion Change). 100-149 = SDR personalized sequence within 24h. Include all 3 signals as context for personalization (without mentioning them directly).
Example 3: "How do I prioritize my signal queue?" -> Sort by compound score (highest first), then by recency of most recent signal. Red Hot (150+) always first. Within same heat level, prioritize accounts with freshest signals (24h > 7d > 14d). Assign capacity: AE handles top 5 Red Hot/day, SDR handles top 20 Hot/day. Use Play 10 (ServiceBell Allbound) for website visitor signals, Play 11 (Inbound Followers) for content engagement.