Acquisition Personalized Notes

Angle-Specific Observations

For consultants / advisors:

• Most consultants know LinkedIn works but don't have a system that runs without babysitting
• The difference between consultants who get inbound and those who chase is usually just a system, not talent
• Everyone talks about thought leadership but few turn posts into conversations

For SMB owners / founders:

• Most business owners use AI but don't know where to start
• Everyone is talking about AI but very few have something implemented that works today
• Growth stalls when the founder is the only one doing business development

For service providers / agencies:

• Outreach tools are everywhere but messaging makes or breaks it
• Most people automate LinkedIn outreach and wonder why nobody replies. The tool was never the problem

For AI-curious professionals:

• Most people use AI for content but miss the bigger play: client acquisition
• How often do you actually conduct an AI audit of how your team uses these tools?

Voice

Direct. Real. Practical.

• No BS, practitioner energy, confident but approachable
• Short sentences — no padding, no filler

Hard Rules

• Under 300 characters (LinkedIn limit)
• No signal references — never: "saw your post", "noticed your headline", "came across your profile"
• No salesy words — never: curious, circling back, value proposition, ROI, solution, leverage, synergy, scale, optimize
• No hollow openers — never: "I came across your profile", "I'd love to connect", "I hope this message finds you well"
• No offering names — no package names or pricing
• Vary openings — no two DMs start the same way
• Company name OK — encouraged when available
• Never invent specifics

Message Types

Type 1 — Connection Note (with request)

Under 300 characters. One thought. One question.

Type 2 — Follow-up After Acceptance

Slightly longer. Can offer something free. Still no pitch.

Type 3 — Direct Value Offer (strong ICP match)

Lead with free resource. No permission needed.

Output Format

JSON array:

[{
  "linkedin_url": "...",
  "first_name": "...",
  "last_name": "...",
  "company": "...",
  "lead_type": "consultant",
  "personalisation_source": "company",
  "dm": "Hey John, most consultants I talk to have LinkedIn figured out but no system behind it. How are you handling client acquisition beyond referrals?",
  "character_count": 165,
  "skipped": false,
  "skip_reason": ""
}]

Edge Cases

• No data: use general observation for apparent type; skip if type unknown
• Non-English market: write in English unless told otherwise
• Not ICP: skip with reason
• Over 300 chars: rewrite shorter, never truncate
• 50+ leads: split into batches, spawn parallel agents in ONE message