Marketo Bulk Import Recovery Playbook

Workflow

1. Fetch import status: call mcp__marketo__bulk_lead_import_status and record numOfLeadsProcessed, numOfRowsFailed, numOfRowsWithWarning.
2. Download failures file: call mcp__marketo__bulk_lead_import_failures and parse each row to identify the error category.
3. Download warnings file: call mcp__marketo__bulk_lead_import_warnings; assess whether warnings indicate data loss risk.
4. Classify and triage: group failures by error type; determine whether root cause is upstream data, field mapping, or API quota.
5. Remediate clean subset: for validation errors, correct the affected CSV rows and create a new import job for failures only — do not re-import successful rows.
6. Verify post-recovery state: query a sample of newly imported leads to confirm field values are correct and no unintended duplicates exist.
7. Capture quality feedback: log failure rates, warn thresholds, and remediation steps for the governance audit trail.

Routing Boundaries

Use this skill for post-import failure triage and safe retry operations. Defer to marketo-change-safety-guardrails before running a corrective bulk import in production. Defer to marketo-governance-audit-framework if failure patterns indicate a recurring data quality issue.

References

• Bulk Import Summary Analysis
• Bulk Retry Policy
• Post-Import Quality Feedback