Ad Copy System

Avatar Template (each avatar ~900+ words):

1. Avatar Details
   - Stage of Awareness:
   - Name:
   - Gender:
   - Job:
   - Annual Salary in USD:

2. Personal Profile
   - Top 5 Favorite movies:
   - Top 5 Favorite books:
   - Top 5 visited websites:
   - Top 5 relevant social media influencers:

3. Psychographics
   - 5 Personality Traits:
   - 5 Values:
   - 5 Interests:

4. Pain Profile
   - Big Secret Fear:
   - Big Complaint from the Existing Solution:
   - Top 5 Primary Pain Points:

5. Desire Profile
   - Big Secret Desire:
   - Big Lifestyle Desire:
   - Top 5 Primary Desires:
   - Top 5 Emotions/Feelings:
   - Top 5 Beliefs/Identifications:

6. Shopping Behaviour
   - Top 3 Primary Decision Triggers:
   - Purchase Frequency:
   - Prior Purchases:
   - Average Order Value:
   - Preferred Channels:

7. Wants
   - Wants to gain:
   - Wants to be:
   - Wants to do:
   - Wants to save:
   - Wants to avoid:

8. Three-Dimensional Profile
   - Seeing:
   - Thinking:
   - Hearing:
   - Feeling:
   - Saying:
   - Doing:

Start with the problem-aware avatar.

Step 2: Diary Entry Method

Imagine you ARE the problem-aware avatar. Write a 1000+ word diary entry using:

• Passionate, visceral, emotional language
• Deepest feelings, fears, and desires
• Start with "Dear Diary,"
• Channel the psychographics, pain profile, desire profile, wants, and 3D profile

Step 3: Ad Architecture

Rewrite the diary entry as an expert copywriter would — describing the same feelings/emotions with granular detail to the prospect. Use this 4-part structure:

1. INTERRUPT (5-30 seconds)

Grab attention using one of six hook types:

• A: Towards Pleasure — Paint the dream outcome
• B: Away From Pain — Highlight what they're suffering from
• C: Shocking Statistic — True stat related to their problem/desire
• D: Physical Focus — Point to something on screen/in hand ("See this document...")
• E: High-Value Curiosity — Lead with value but create curiosity gap
• F: Testimonial Hook — "Meet X who achieved Y..."

2. ENGAGE (15-30 seconds)

Showcase authority:

• Introduce yourself + credibility
• Why they should listen to YOU
• Example: "Hi my name's [Name] and since [year] I've helped over [number] people [achieve result] using [unique method]..."

3. EDUCATE (30 sec - 2 min)

Teach something valuable related to their pain/desire:

• Give 3 problems they face + solutions
• Share an insight they didn't know
• Build trust through value

4. OFFER (30 sec - 1 min)

Transition to the CTA:

• Clear next step ("Click the link below to...")
• Optional: Show what happens when they click
• Reduce friction by walking through the process

Copy Rules:

1. Active Voice
2. Conversational, friendly but persuasive tone
3. Speak directly to reader
4. Perfect US grammar
5. 6th/7th-grade readability
6. Benefits split into: functional, dimensional, emotional

Extra Layering Prompts (Style Variations)

After creating the base ad, create variations in these styles:

• Harmon Brothers — Humorous, entertaining, viral-style
• Gary Halbert — Direct response legend, urgent, personal
• Dan Kennedy — No BS, hard-hitting, deadline-driven
• Batman — Dark, dramatic, mysterious
• Frank Kern — Casual, story-based, lifestyle-focused

Each variation: 500 words, targeting problem-aware avatar. Don't mention the copywriter by name.

Headlines & Hooks Generator

Create 25 unique headlines/hooks following these principles:

• Human connection — overlooked but engaging details
• Human interest — unusual, provocative, compelling backstory
• Relatable and compelling — "You've Got To Be Kidding Me!" reaction
• Almost unbelievable — intriguing but credible
• Legitimate payoff — delivers on the intrigue

Example Headlines (gold standard):

• "Amazing Secret Discovered By One-Legged Golfer Adds 50 Yards To Your Drives..."
• "Tax-Slashing Secrets Of A College Drop-Out Who Scares The IRS To Death!"
• "How Does An Out-Of-Shape 55-Year-Old Golfer... Still Consistently Humiliate PGA Pros?"
• "Ex-Financial Advisor Breaks Silence On The 60-Second Investment Strategy..."

Usage Notes

• This system works for ANY niche — just fill in the brackets
• Start with problem-aware avatar (highest conversion potential)
• The diary entry is the secret sauce — it unlocks emotional language
• Use for YourAgency client campaigns, YourClient marketing, and any offer
• Can be used for email sequences, landing pages, and video scripts too