Chinese Social Media Content Forge

Douyin (抖音) — Short Video Scripts

• Tone: Punchy, immediate, curiosity-driven
• Structure: 3-second hook → 15-second content → CTA
• Key patterns: Question/exclamation opening, fast-paced narration, on-screen text, music cues
• Length: 15-60 seconds spoken (~50-200 characters)

Bilibili (B站) — Creator Content

• Tone: Knowledgeable, humorous, community-aware
• Structure: Problem/hook → deep dive → meme reference → summary
• Key patterns: Bullet-point descriptions, timestamp chapters, reference citations
• Special: "一键三连" (like+coin+favorite) CTA, community interaction prompts

Workflow

1. Analyze Request

• Target platform(s)?
• Topic/theme?
• Source material (product review, experience, tutorial)?
• Desired tone (casual/professional/humorous)?
• Any brand guidelines or constraints?

2. Generate Platform-Specific Draft

Apply the platform profile above. Always generate at least 2 variations with different hooks.

3. Optimize

• Hook test: Would you stop scrolling for this?
• Emoji check: Xiaohongshu needs 1-2 per paragraph; WeChat needs none; Douyin needs emphasis only
• Tag strategy: Mix trending tags with niche tags for discoverability
• Readability: Read aloud — does it sound natural when spoken?

Content Templates

Xiaohongshu Product Review

[Hook with number + emotion]
[Relatable pain point]
[Product intro with visual description]
[3-5 key benefits, each with emoji]
[Honest drawback or caveat]
[Tips for best use]
[Tags]

WeChat Article Opener

[Provocative question or surprising statistic]
[Short personal anecdote or observation]
[Thesis: what this article will explain]
[Transition into first section]

Douyin Script

[0-3s] Hook: "你还在[common mistake]吗？"
[3-15s] "其实[insight/solution]，只需要[steps]"
[15-20s] "[CTA: 关注/点赞]"

Style Transfer Rules

When adapting English content to Chinese social media:

1. Drop corporate language — "leverage synergies" → "用好这几招"
2. Add cultural context — References to Chinese holidays, trends, lifestyle
3. Adjust quantification — "$50" → "一杯咖啡钱" or "学生党也能入手"
4. Local examples — Replace Western brand names with Chinese equivalents when possible
5. Platform-native formatting — Don't just translate; restructure for the target platform

Hashtag Strategy

Research Before Writing

• Check Xiaohongshu trending tags for the topic
• Use platform search to find high-engagement posts and their tags
• Mix 3 types: broad category, specific niche, trending event

Tag Formula

[2 broad tags] + [3 niche tags] + [1-2 trending/event tags] + [1 personal/brand tag]

Example: #好物推荐 #生活方式 + #平价好物 #宿舍神器 #学生党 + #618必买 + #我的私藏清单

Edge Cases

• Sensitive topics: Avoid political content, false advertising claims, unverified health claims
• Platform rules: Xiaohongshu restricts external links; WeChat limits redirects; Douyin has content review
• Localization: Mainland China Simplified Chinese by default. Adjust for Taiwan/HK if requested.
• Image text: Xiaohongshu cover images need text overlay — suggest 2-4 headline options for the cover

Examples

Xiaohongshu Post (Topic: Productivity App)

📌用了3个月，我终于找到完美的时间管理App！

姐妹们！！！作为一个重度拖延症患者😭
试过不下20个效率App，终于遇到了我的心头好✨

📋 Top 3 理由：
1⃣️ 界面超简洁，没有花里胡哨的功能分散注意力
2⃣️ 番茄钟+任务清单二合一，不用来回切换🔥
3⃣️ 数据统计做得太好看了，看到完成率飙升真的超有成就感！

💡 小tips：把大任务拆成25min小块，不知不觉就做完了～

#效率工具 #App推荐 #学生党必备 #时间管理 #自律打卡