Writes complete business plans with executive summary, market analysis, revenue model, and financial projections. Use when a user is starting a new venture, seeking funding, pivoting their business, or needs a structured plan to guide strategic decisions.
EVERY BUSINESS PLAN MUST ANSWER THREE QUESTIONS: What problem do you solve? Who pays you? How do you make money?
Ask the user these questions (skip any they've already answered):
DO NOT proceed to Phase 2 until you have answers to at least questions 1-4.
Write these sections in order:
Build a 12-month projection table:
| Month | Revenue | COGS | Gross Profit | Operating Expenses | Net Profit |
|---|---|---|---|---|---|
| 1 | $X | $X | $X | $X | $X |
Discovery answers:
Executive Summary output:
FitFlow Coaching solves the #1 barrier to fitness for working professionals: lack of personalization. While generic apps like Peloton and Nike Training Club offer one-size-fits-all workouts, FitFlow pairs each client with a certified coach who builds custom weekly plans around their schedule, equipment access, and health history.
The online fitness coaching market is projected at $11.6B by 2027. FitFlow targets the underserved mid-market ($150-250/month) between cheap apps ($10-30/month) and premium in-person training ($400+/month).
Revenue model: $197/month subscription (target: 50 clients by month 6 = $9,850 MRR) plus $47 one-time starter plans as a funnel entry point. Break-even projected at month 4 with $3,200/month in operating costs.
12-Month Projection (excerpt):
| Month | Subscribers | MRR | Starter Plans | Total Revenue | Expenses | Net |
|---|---|---|---|---|---|---|
| 1 | 5 | $985 | 12 × $47 = $564 | $1,549 | $3,200 | -$1,651 |
| 3 | 18 | $3,546 | 8 × $47 = $376 | $3,922 | $3,400 | $522 |
| 6 | 50 | $9,850 | 15 × $47 = $705 | $10,555 | $4,100 | $6,455 |
| 12 | 120 | $23,640 | 20 × $47 = $940 | $24,580 | $6,800 | $17,780 |
Executive Summary output:
WickCraft Studio creates small-batch, hand-poured soy candles with unique scent profiles inspired by travel destinations. Unlike mass-produced candles from Bath & Body Works or Yankee Candle, each WickCraft candle uses 100% soy wax, cotton wicks, and premium fragrance oils with a story card describing the destination that inspired the scent.
The US scented candle market is $5.5B with 35% of consumers preferring artisanal/small-batch products. WickCraft targets the $25-45 price point — above grocery store candles but below luxury brands like Diptyque ($68+).
Revenue model: Direct-to-consumer via Shopify ($32 average candle, $58 average gift set), wholesale to boutique retailers (40% margin), and a $39/month subscription box. Target: $8,500/month revenue by month 6 with 62% gross margins.