Conducts brand audits evaluating consistency, perception, competitive positioning, and improvement recommendations across all touchpoints. Use when assessing brand health.
Use this skill when you need to:
DO NOT use this skill for financial audits, compliance audits, or creating new brand identity. This is for evaluating and scoring existing brand performance.
A BRAND AUDIT REVEALS THE GAP BETWEEN WHAT YOU THINK YOUR BRAND IS AND WHAT CUSTOMERS ACTUALLY EXPERIENCE — CLOSE THAT GAP AND YOUR BRAND GETS STRONGER.
| Input | What to Ask | Default |
|---|---|---|
| "What brand are you auditing?" |
| Must be provided |
| Touchpoints | "List all places customers encounter your brand (website, social, email, packaging, ads, support)." | Website, social media, email |
| Brand guidelines | "Do you have documented brand guidelines?" | Informal or none |
| Customer feedback | "Any recent customer feedback, reviews, or survey data?" | Will work with available |
| Competitors | "Name 3 competitors to benchmark against." | Must be provided |
| Trigger | "Why are you doing this audit now? (rebrand, growth, inconsistency, new hire)" | General health check |
GATE: Confirm brief and gather access to touchpoints before proceeding.
Evaluate across five dimensions:
1. Visual Consistency (score 1-10)
2. Verbal Consistency (score 1-10)
3. Customer Perception (score 1-10)
4. Competitive Positioning (score 1-10)
5. Brand Experience (score 1-10)
GATE: Present preliminary scores and key findings before building the full report.
1. Brand Audit Scorecard
2. Touchpoint-by-Touchpoint Review For each touchpoint:
3. Gap Analysis
4. Improvement Roadmap
Structure the audit for the intended audience:
Finding: Website messaging is polished but social media uses inconsistent tone (professional on LinkedIn, overly casual on Twitter). Email templates use outdated logo. Score: 6/10 overall. Top fix: Update all email templates and create social media voice guidelines.
Finding: Product packaging is on-brand but website photography style varies wildly across product categories. Competitor X has a more cohesive visual story. Score: 5/10 visual consistency. Top fix: Create a photography style guide and reshoot inconsistent product images.