Designs brand architecture frameworks (house of brands, branded house, endorsed) with naming conventions, visual relationships, and portfolio management. Use when managing multiple brands.
Use this skill when you need to:
DO NOT use this skill for single-product branding, logo design, or marketing strategy. This is for structuring the relationships between multiple brands or product lines.
BRAND ARCHITECTURE SHOULD MAKE IT EASY FOR CUSTOMERS TO UNDERSTAND WHAT YOU OFFER AND HOW YOUR PRODUCTS RELATE TO EACH OTHER — CONFUSION IS THE ENEMY.
| Input | What to Ask | Default |
|---|
| Parent brand | "What is your main company or brand name?" | Must be provided |
| Products/services | "List all products, services, or brands in your portfolio." | Must be provided |
| Target audiences | "Do different products serve different audiences?" | Same or overlapping |
| Growth plans | "Are you planning to add new products or enter new markets?" | Yes — expanding |
| Current structure | "How are products currently named and branded?" | Ad hoc, inconsistent |
| Brand equity | "Which brand name has the most recognition?" | Parent brand |
GATE: Confirm brief before recommending an architecture model.
1. Branded House (Google model)
2. House of Brands (P&G model)
3. Endorsed Brands (Marriott model)
4. Hybrid
Score each model on:
GATE: Present the recommended model with rationale and wait for approval.
1. Brand Architecture Map
2. Naming Framework
3. Visual Relationship Guide
4. Decision Framework for New Products
How to explain the brand relationships to customers, partners, and team members clearly.
Model: Branded house. All products under the parent name: "Acme CRM," "Acme Analytics," "Acme Chat." Shared visual identity with color variations per product.
Model: Endorsed brands. Personal brand as endorser: "Founder's Newsletter" by [Name], "[Product Name]" by [Name]. Each venture has its own identity with the creator's name as trust signal.