When the user wants to create, optimize, or audit media kit or press page. Also use when the user mentions "media kit," "press kit," "press page," "press resources," "brand assets," "logo download," "press assets," "media resources," or "brand kit." For PR outreach, use public-relations.
Guides media kit and press page content, structure, and accessibility for journalists. Media kits provide self-service brand assets; consistent presentation builds trust (companies with strong guidelines are 20% more valuable). Distinct from press-coverage-page-generator: Media kit = assets for journalists; press coverage = aggregation of third-party mentions for visitor trust.
When invoking: On first use, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read it for company story, metrics, key messages, and Section 12 (Visual Identity).
Identify:
Evergreen content:
Regularly updated:
Note: Press coverage (third-party mentions) is often a separate page or section. See press-coverage-page-generator for aggregating "As Seen In" / "In the News" content.
| Asset | Format | Use |
|---|---|---|
| Main logo | PNG, SVG; light and dark bg | Primary branding |
| Icon | PNG; light and dark bg | Favicon, social, compact use |
| Brand pattern | PNG | Visual identity element |
| Brand guidelines | PDF or PNG | Typography, colors, usage rules |
Allowed: Media coverage, blog posts, social sharing, product comparisons, educational use. Assets free to download without additional authorization.
Requirements: Maintain logo proportions and colors; ensure adequate white space; do not use in contexts that harm brand. For commercial or special use, contact for authorization.
| Asset | Format |
|---|---|
| Logos | PNG (transparent), SVG; horizontal and square |
| Photos | High-res; horizontal for web, square for social |
| Videos | Product demos, interviews |
| Credits | Photo credits, usage rights |