Product Description

Protocol

Step 1: Gather Inputs

Ask the user for:

• Product name: What is the product called?
• Category: What type of product? (electronics, clothing, software, food, etc.)
• Key features: Top 5-7 features or specifications
• Target buyer: Who buys this? (demographics, needs, pain points)
• Price point: How much does it cost?
• Platform: Where is this being sold? (Amazon, Shopify, own website, Etsy, eBay)
• Competitors: What are they competing against?
• Unique selling point: What makes this different?
• Target keyword: Primary SEO keyword (optional — skill can suggest)

Step 2: Write the Headline

Lead with the primary benefit, not the product name:

Headline formulas:

Headline rules by platform:

Include the target keyword naturally in the headline. Don't keyword-stuff.

Step 3: Write Benefit-Driven Bullet Points

Transform features into benefits using the Feature → Benefit format:

── BULLET POINTS ──────────────────────────

• [FEATURE]: [BENEFIT — what this means for the buyer]
  Example: "Noise-canceling microphone → Crystal-clear calls even in noisy coffee shops"

• [FEATURE]: [BENEFIT]
  Example: "12-hour battery → All-day power from morning commute to evening workout"

• [FEATURE]: [BENEFIT]
  Example: "IPX7 waterproof → Sweat-proof and rain-proof — take it anywhere"

• [FEATURE]: [BENEFIT]
  Example: "One-touch pairing → Connect to your phone in 3 seconds flat"

• [FEATURE]: [BENEFIT]
  Example: "30-day money-back guarantee → Try risk-free — love it or return it"

Bullet writing rules:

• Lead with the benefit, follow with the feature (inverted from spec sheets)
• 5-7 bullets for Amazon, 3-5 for Shopify, 3-4 for Etsy
• Use title case or start with action verbs for scannability
• Include one bullet about guarantee/support/trust
• Each bullet should answer a potential objection
• Bold the first few words of each bullet (Amazon allows HTML in some contexts)

Step 4: Write Storytelling Paragraph

Paint a picture of life WITH this product:

── PRODUCT STORY ──────────────────────────

[Opening — the problem]
You know that feeling when [pain point the buyer experiences].
[Specific scenario that makes the buyer nod in recognition.]

[The transformation]
[Product Name] changes that. [Describe the experience of using the product.
What does the buyer's day look like now? What frustration is gone?
What do they gain — time, money, confidence, comfort?]

[Social proof or credibility]
[Trusted by X customers / Featured in Y / Built by Z with N years experience.]

[Close — reinforce the decision]
[Make the buyer feel smart for choosing this product.
Remove any last hesitation.]

Storytelling rules:

• Use "you" language — it's about THEM, not the product
• Be specific — "saves 45 minutes every morning" not "saves time"
• Address the emotional benefit, not just the functional one
• Keep it to 100-200 words (scannable, not a novel)
• One paragraph = one idea

Step 5: Technical Specifications

Present specs in a clean, scannable format:

── SPECIFICATIONS ─────────────────────────

Dimensions:       [L × W × H] in / cm
Weight:           [X] oz / g
Material:         [material]
Color options:    [colors available]
Compatibility:    [devices, systems, standards]
Battery:          [capacity, life, charge time]
Connectivity:     [Bluetooth 5.3, USB-C, Wi-Fi, etc.]
Warranty:         [duration and coverage]
In the box:       [list of included items]
Certifications:   [FCC, CE, UL, etc.]

Spec rules:

• Include only specs buyers actually care about
• Use standard units (provide both imperial and metric if selling globally)
• List what's IN THE BOX — reduces "what's included?" questions
• Highlight certifications for trust-building

Step 6: SEO Optimization

Optimize for the target platform's search algorithm:

Amazon SEO:

• Title: Primary keyword in first 80 chars, secondary keywords after
• Bullets: Include 2-3 related keywords naturally
• Description: Use remaining relevant keywords
• Backend keywords: Misspellings, synonyms, Spanish translations (250 char limit)
• A+ Content: Enhanced brand content with images and comparison charts

Shopify SEO:

• URL slug: /products/[primary-keyword]
• Meta title: [Product Name] — [Primary Benefit] | [Brand] (≤ 60 chars)
• Meta description: Benefit-focused summary with keyword (≤ 155 chars)
• Alt text: Descriptive image alt text with keywords
• Schema markup: Product schema with price, availability, reviews

General keyword placement:

Title:          [primary keyword] ← MUST
Bullet 1:      [primary keyword] ← SHOULD
Bullet 2-3:    [secondary keywords] ← SHOULD
Description:   [primary + secondary + long-tail keywords] ← MUST
Image alt text: [primary keyword + visual description] ← SHOULD

Step 7: Platform-Specific Formatting

Amazon:

TITLE (200 chars max):
[Brand] [Product Name] — [Key Feature 1], [Key Feature 2], [Key Feature 3], [Size/Color]

BULLET POINTS (5, 500 chars each):
• BENEFIT IN CAPS — Supporting detail with keyword inclusion
• BENEFIT IN CAPS — Supporting detail with specific numbers
...

PRODUCT DESCRIPTION (2000 chars):
[Storytelling paragraph + additional features + use cases]

BACKEND KEYWORDS (250 chars):
[comma-separated: synonyms, misspellings, related terms]

Shopify:

PRODUCT TITLE:
[Product Name]: [Primary Benefit]

SHORT DESCRIPTION (appears on collection pages):
[1-2 sentences with primary keyword]

FULL DESCRIPTION:
[Rich HTML with headings, bullets, storytelling, and specs]
[Use <h2>, <h3>, <ul>, <strong> for structure]

META TITLE (60 chars):
[Product Name] — [Benefit] | [Brand]

META DESCRIPTION (155 chars):
[Benefit-focused summary with CTA: "Shop now" or "Free shipping"]

Etsy:

TITLE (140 chars):
[Descriptive, keyword-rich — Etsy searches title heavily]
Example: "Minimalist Leather Wallet, Slim Card Holder for Men, RFID Blocking, Personalized Gift"

DESCRIPTION:
[Start with keywords in first 160 chars (used as meta description)]
[Storytelling format works well on Etsy — craft and process story]
[Include care instructions, shipping details, personalization options]

TAGS (13 tags, 20 chars each):
[Long-tail phrases: "slim leather wallet", "personalized gift men"]

Step 8: Output

Present the complete product listing:

━━━ PRODUCT LISTING: [Product Name] ━━━━━━

── HEADLINE ───────────────────────────────
[Platform-optimized title]

── BULLET POINTS ──────────────────────────
• [Benefit 1]: [Feature detail]
• [Benefit 2]: [Feature detail]
• [Benefit 3]: [Feature detail]
• [Benefit 4]: [Feature detail]
• [Benefit 5]: [Feature detail]

── PRODUCT STORY ──────────────────────────
[100-200 word storytelling paragraph]

── SPECIFICATIONS ─────────────────────────
[clean spec table]

── SEO ────────────────────────────────────
Primary keyword: [keyword]
Secondary keywords: [list]
Meta title: [title]
Meta description: [description]
Backend keywords: [if Amazon]

── PLATFORM FORMAT ────────────────────────
[Complete copy formatted for target platform]

── CONVERSION NOTES ───────────────────────
• Primary objection addressed: [which bullet handles it]
• Trust signal: [guarantee, reviews, certification]
• Urgency element: [if applicable — limited stock, seasonal]

Inputs

• Product name, category, and features
• Target buyer profile
• Price point
• Platform (Amazon, Shopify, Etsy, own site)
• Competitors and unique selling point
• Target keyword (optional)

Outputs

• Benefit-led headline optimized for target platform
• 5-7 feature → benefit bullet points
• Storytelling paragraph (100-200 words) painting life with the product
• Technical specifications in scannable format
• SEO optimization (keywords, meta tags, backend keywords)
• Platform-specific formatting (Amazon, Shopify, Etsy)
• Complete product listing copy ready to paste

Level History

• Lv.1 — Base: 4 headline formulas by platform, feature → benefit bullet point conversion, storytelling paragraph framework, technical spec template, platform-specific SEO (Amazon/Shopify/Etsy), platform-specific formatting with character limits, paste-ready listing output. (Origin: MemStack v3.2, Mar 2026)