Deal Outreach

Tired Landlord / Operator

• Signals: Long DOM, deferred maintenance language, "as-is", price cuts
• Pain: Done managing, wants relief, may be underwater on time investment
• Angle: "You walk away clean. We take over everything including headaches."

Distressed / Motivated

• Signals: Multiple price cuts, 180+ DOM, "must sell", "motivated"
• Pain: Can't close with traditional buyer. Stuck.
• Angle: "I don't need a bank. We can close on your timeline."

Institutional / Broker-Represented

• Signals: Professional listing, multiple properties, corporate language
• Pain: Fiduciary duty to maximize return for portfolio
• Angle: Full-price offer with clean terms. Minimize their liability.

Step 3: Generate Phone Script

Structure:

Line 1: Pattern interrupt (not "Hi I'm calling about your property")
Line 2: Acknowledge their situation specifically
Line 3: One-sentence value prop relevant to their pain type
Line 4: Single soft question — not "are you interested?"
Line 5: Bridge to next step

Include:

• Objection handling for: "We have other offers", "Not interested", "Call my broker"
• Follow-up timing: 3 days, 7 days, 14 days
• Voicemail version (30 seconds max)

Step 4: Generate Email

• Subject line: specific to their pain (not "Regarding Your Property")
• Body: 4 sentences max
• CTA: single, low-friction ask
• No attachments first contact

Step 5: Build Owner Finance Pitch

If deal type supports it, generate offer structure:

Purchase Price: [asking or negotiated]
Down Payment: [lowest viable — 0-10%]
Seller Note: [balance]
Interest Rate: 5-7% (seller earns more than savings account)
Amortization: 20-30 years
Balloon: 5-10 years
Monthly Payment: [calculated]

Frame: "You become the bank. Higher rate than any savings account. Secured by the property you know."

Step 6: Save Output

Save to: data/exports/YYYY-MM-DD_outreach_[deal-id].md

Each file includes:

• Deal summary (1 paragraph)
• Seller profile
• Phone script (with objections)
• Voicemail script
• Email draft
• Owner finance pitch
• Follow-up schedule

Examples

Example 1: Outreach for top deals

User: "/outreach" Actions: Load HOT + WARM deals → profile each seller → generate scripts → save Result: One outreach file per deal in data/exports/

Example 2: Single deal

User: "write outreach for this listing [URL or deal name]" Actions: Profile seller from listing → generate full outreach package Result: Phone script + email + offer structure

Example 3: Specific script type

User: "write me a cold call script for the Grass Valley motel" Actions: Find matching deal → profile seller → generate phone script only Result: Phone script with objections and voicemail

Error Handling

• No seller name available: Use "the owner" — never "Sir/Ma'am"
• Broker-listed: Generate broker version first, seller direct version second
• No contact info: Note "Find broker contact on listing page" — do not fabricate contacts
• Auction deal: Shift to "competitive bidding strategy" instead of outreach script

References

• references/seller-types.md — Full seller profiling guide with signals and angles
• references/objection-handling.md — Objection handling bank for all seller types
• references/owner-finance-framing.md — Owner finance pitch language guide