Stakeholder Management

Handling 'Make the Logo Bigger'

1. Don't dismiss: there's a real concern underneath
2. Ask: 'What's driving that request?'
3. Reframe: 'Sounds like you want more brand presence. Let me explore options.'
4. Come back with alternatives that address the underlying concern

Building Trust

• Share work early and often (no big reveal surprises)
• Follow through on commitments
• Admit mistakes and show how you're fixing them
• Credit the team, absorb the blame